FIFA WC LIVE Broadcast: FIFA WC TV Ratings down by 10-15% vis-a-vis 2018, PKL 2022 LIVE broadcast delivering better ratings in comparison: Follow FIFA World CUP LIVE

FIFA WC LIVE Broadcast – FIFA WC TV Ratings: The Television ratings of FIFA World CUP 2022 in India so far is…

FIFA WC LIVE Broadcast – FIFA WC TV Ratings: The Television ratings of FIFA World CUP 2022 in India so far is nothing less than dismal. The world’s biggest SPORTING-EVENT has failed to ignite RATING CHARTS. The ratings of 1st ten matches in 2022 is 10-15% less vis a vis FIFA WC in 2018 LIVE broadcast on Sony. The newly launched sports channel Sports18 is broadcasting FIFA WC LIVE in India this time. The PKL 2022 LIVE broadcast on Star Sports in comparison is performing better on Rating CHARTS: Watch FIFA WC LIVE Streaming on Jio Cinemas for free & Follow FIFA WC LIVE Updates with InsideSport.IN

  • FIFA WC LIVE Broadcast Ratings down in India
  • First 10 matches of WC 2022, rate 10-15% lower than 2018
  • FIFA WC Opening Game delivers 9.7 Million Reach (BARC data: 2+U+R; including DD)
  • The opening day of PKL Season 9 registered a staggering reach of 46 million (2+U+R)

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FIFA WC LIVE Broadcast: FIFA WC TV Ratings down by 15-20% vis-a-vis 2018, PKL 2022 LIVE broadcast delivering better ratings in comparison: Follow FIFA World CUP LIVE

FIFA WC TV Ratings: The latest viewership data by the BARC unravels an interesting story. The opening day of the FIFA World Cup 2022 registered a reach of 9.7 million (BARC data: 2+U+R; including DD) and consumption of 0.48 billion minutes.

Compare these figures with the opening day of Season 9 of the Pro Kabaddi League this year. The opening day of PKL Season 9 registered a staggering reach of 46 million (2+U+R) combined with a consumption of 1.41 billion minutes.

The 64 live matches of 2018 FIFA World CUP in Russia were watched by 110.5 million viewers across India on the Sony Network. This time 1st 10 matches have garnered less than 20MN reach. 

As expected the top reach markets for FIFA World Cup 2022 are West Bengal, Kerala, Maharashtra /Goa and Assam/North East/Sikkim. HSM is performing very badly for World CUP.

Sports18 is broadcasting FIFA WC on multiple channels and languages. Hindi feed is broadcasted on MTV HD. The LIVE Streaming on Jio Cinema is free for the consumers.

FIFA WC LIVE Broadcast: FIFA WC TV Ratings down by 15-20% vis-a-vis 2018, PKL 2022 LIVE broadcast delivering better ratings in comparison: Follow FIFA World CUP LIVE

FIFA WC LIVE Broadcast: TV Ratings down, World CUP fales to lift sale of Television sets

Not only the ratings are down marginally, World Cup 2022 has failed to give boost to Television sales. Typically the sale of Television Sets increases  during cricket and football world cups. But this time their is no spike amid the ongoing Qatar 2022.

According to various reports, despite retailers and brands launching soccer-oriented promotions – the sale of TV Sets have stayed muted.

“The hardening of interest rates and inflationary trends have impacted discretionary consumption post Diwali. The recent sporting events are unable to generate a spurt in sales given these negative undercurrents,” Great Eastern Retail director Pulkit Baid told ET.

There has still been a small increase of 5-10% in demand for the premium models of some brands, priced above ₹1 lakh, the executives said.

FIFA WC LIVE Broadcast: FIFA WC TV Ratings down by 10-15% vis-a-vis 2018, PKL 2022 LIVE broadcast delivering better ratings in comparison: Follow FIFA World CUP LIVE

Watch FIFA WC LIVE Streaming on Jio Cinemas for free & Follow FIFA WC LIVE Updates with InsideSport.IN

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