Australian Open – Emma Raducanu British Airways Ambassador: Emma Raducanu is flying high at the moment, quite literally! She capped off her stratospheric year in fitting style with Britain’s history-making US Open winner donning a pilot hat to sit in the cockpit of a British Airways plane. Follow live Australian Open updates on InsideSport.IN
Australian Open: Emma Raducanu wears pilot’s hat after landing British Airways ambassador role, See pics
The 19-year-old tennis sensation, has now added BA to her lucrative list of commercial deals. Endorsements with US jewellery company Tiffany and French fashion label Dior are reportedly each worth around £2million. Water bottle firm Evian are also in her portfolio of endorsements.
Emma Raducanu British Airways Ambassador: But the 19-year-old says she is determined to ignore the head-turning figures and focus on tennis. “I’ll just leave [the endorsements] to my parents and my team, to be honest. I’m just focusing on what I love to do, which is competing,” Raducanu recently told BBC Breakfast.
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Australian Open: Emma Raducanu wears pilot’s hat after landing British Airways ambassador role, See pics
Raducanu will be BA’s global ambassador – a suitable title considering her varied roots.
She was born in Canada, with a Chinese mum and a Romanian dad, before moving to England aged two.
BA will continue to jet Britain’s first women to win a Grand Slam singles for 44 years to her worldwide tournaments.
She said: “British Airways has taken such good care of my team and I ever since the US Open and I have felt their support everywhere I have flown.
Australian Open: Emma Raducanu wears pilot’s hat after landing British Airways ambassador role, See pics
“To be partnering with such an iconic British brand that can play a big role in my performance makes a lot of sense to me.
“I’m fascinated by aviation and we have some interesting projects planned together.”
Emma Raducanu British Airways Ambassador: BBC’s 2021 Sports Personality of the Year, 19, is tipped to become the youngest ever MBE recipient in the New Year Honours list.
Raducanu missed picking up SPOTY in mid-December as she was isolating in Abu Dhabi with Covid. But she dialled in to the live feed from her hotel room to thank sports fans for the ‘honour’.
Australian Open: Emma Raducanu wears pilot’s hat after landing British Airways ambassador role, See pics
The World No. 19 shot to prominence in the fall after stunning the tennis world when she became the first qualifier to win a Grand Slam title in the Open Era.
Before the US Open, Raducanu had around 400,000 followers on Instagram; now she’s at a cool 2.1 million.
Raducanu recently hired coach Torben Beltz and plans to begin the 2022 season in Australia. A pre-season exhibition in Abu Dhabi was scrapped when the Brit contracted COVID-19.
Australian Open: Emma Raducanu wears pilot’s hat after landing British Airways ambassador role, See pics
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