Asian Games 2022: Sony Sports Network, the official broadcaster of the 19th Asian Games Hangzhou 2022, starts the 150 days countdown for the multi-sporting event with its new campaign ‘Iss Baar Sau Paar, Phir se, Hum Honge Kamyab!’. With a focus to rally support for the Indian contingent at the Asian Games, the campaign sets a target for India to cross the 100-medal mark; and features two inspirational films featuring Olympian & Arjuna Awardee, Raja Randhir Singh, Acting President, Olympic Council of Asia and Olympian & Arjuna Awardee, Adille Sumariwalla, President, Athletics Federation of India. Sony Sports Network also launches their microsite for the 19th edition of the Asian Games that will give fans access to the schedule and medals tally. Follow Asian Games 2022 updates on Insidesport.IN
The ‘Hum Honge Kamyab’ campaign was successful in rallying support for the Indian contingent at the Olympic Games Tokyo 2020 and unifying India in cheering for its heroes.
Asian Games 2022: Sony Sports network begin Asian Games war cry with “Iss Baar Sau Paar, Phir se, Hum Honge Kamyab!”
With the ‘Iss Baar Sau Paar, Phir se, Hum Honge Kamyab!’ campaign featuring Raja Randhir Singh and Adille Sumariwalla, Sony Sports Network sets a new goal for India; to bag 100+ medals at the upcoming 2022 Asian Games. Although it’s a big goal, it is not a farfetched one, as the Indian contingent won 69 medals at the 2018 Asian Games.
Asian Games 2022: In the first film, Raja Randhir Singh talks about his family’s role in launching the Asian Games back in 1951. He also narrates his medal-winning journey and gives his best wishes to the Indian contingent. Raja Randhir Singh, the Acting President of the Olympic Council of Asia is also 1979 recipient of the Arjuna Award. A former Olympic-level trap and skeet shooter, he became the first Indian shooter to win continental individual gold at the 1978 Asian Games in Bangkok. On home soil four years later, he won team silver and individual bronze at the 1982 Asian Games in New Delhi. He competed at five Olympic Games from 1968 to 1984 in Mixed Trap.
The second film features Adille Sumariwalla, President, Athletics Federation of India and recipient of the Arjuna Award, reminiscing Neeraj Chopra’s Gold medal winning moment at the Tokyo 2020 Olympics. He also conveys his best wishes to the Indian contingent at the Asian Games 2022 giving out the war cry ‘Iss Baar Sau Paar, Phir se, Hum Honge Kamyab!’ Adille Sumariwalla is a former Olympian and represented India at the 1980 Moscow Olympics as a 100m runner and bagged a medal at the Asian Track and Field Championships, Tokyo 1979. He shone brightly when he bagged the gold medal at the South Asian Games in 1984 and held the National Record for 18 years in the 100m sprint category.
Asian Games 2022: Sony Sports network begin Asian Games war cry with “Iss Baar Sau Paar, Phir se, Hum Honge Kamyab!”
Editors pick
