Amid Asia Cup 2023 saga, PCB now targets new ICC revenue model
Asia Cup 2023: Amid the ongoing Asia Cup turmoil, the Pakistan Cricket Board has now expressed their unhappiness over the new ICC…
Asia Cup 2023: Amid the ongoing Asia Cup turmoil, the Pakistan Cricket Board has now expressed their unhappiness over the new ICC revenue model. The PCB supremo Najam Sethi stated that he disagrees with the proposed new international cricket revenue distribution plan, despite acknowledging that India, the game’s financial engine, should receive the largest portion.
At its upcoming board meeting in June, the International Cricket Council (ICC), the sport’s international governing body, will vote on a new revenue-sharing scheme for the 2024–27 cycle.
India would take home 38.5%, while England and Australia would bag 6.89% and 6.25%, respectively, as per Cricinfo. Pakistan will take 5.75% of the ICC’s anticipated profits, mostly from the sale of media rights.
The ICC’s 96 associate members would receive the remaining 2.89%, leaving the 12 full members with a combined share of 88.81%.
After Asia Cup 2023 saga, PCB targets ICC revenue model
The new hybrid concept for the Asia Cup 2023 has received backing from Bangladesh and Sri Lanka, which has led to some sighs of relief for the PCB.
According to estimates, India accounts for 80% of ICC earnings. Disney Star spent $3 billion last year to secure the media rights for the Indian market for 2024–2027 cycle.
“We are insisting that the ICC should tell us how these figures were arrived at,” Sethi told Reuters from London.
“We are not happy with the situation as it stands.”
“Come June, when the board is expected to approve the financial model, unless these details are provided to us, we are not going to approve it.”
Sethi claimed that the PCB had already questioned the ICC about how its finance and commercial affairs committee—led by Jay Shah, secretary of the Indian cricket board—determined the share.
All nations will receive extra money, but Sethi claimed that at least two other test-playing nations were unhappy with the model and had asked for further information.
The International Cricket Council (ICC), which took into account aspects such as a nation’s men’s and women’s teams’ success and contribution to the ICC’s commercial earnings, was not immediately available for comment.
“In principle, India should get more, there is no doubt about that but … how is this table being developed?” Sethi said.
The planned revenue split has become a hot topic in cricket, the sport which is already experiencing a fast-changing playing field due to the expansion of franchise-based leagues, which is being spearheaded by India.
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