India Cricket Jersey Sponsor: WTC Final – BCCI is set to sign a big deal with sporting goods giant Adidas as per a News18 report. If everything goes well, Adidas will come on board as India Cricket Team jersey sponsor by June 1. Hence, Rohit Sharma & Co will sport Adidas jersey for the World Test Championship Final which starts on June 7 in Kennington Oval, London. Currently, Killer Jeans is the jersey sponsor after it took over the rights from MPL Sports. But BCCI is looking to bring on board a renowned brand that is associated with sports. Follow India vs Australia LIVE Updates on InsideSport.IN.
Nike was the last major sports brand that sponsored India’s kit between 2016 and 2020. However, MPL Sports (Mobile Premier League) paid Rs 370 Crore to come on board as India’s jersey sponsor in 2016. While the deal was to run through December 2023, MPL exited, handing over the rights to Killer Jeans. Killer Jeans came on board during the Bangladesh series.
India Cricket Jersey Sponsor: Another BIG change in Indian cricket, now Adidas set to sign in as NEW Apparel SPONSOR for Indian Cricket team: Follow LIVE Updates
However, with no background in manufacturing sporting goods, KKCL’s Killer Jeans hasn’t quite made a great fit for India Cricket or BCCI’s brand image. With most of the players sponsored by big brands like Nike, Adidas or Puma, it hasn’t added any value. Hence, the BCCI has been looking into signing a major brand.
Earlier, Adidas had sponsored Mumbai Indians and England Cricket Team. In the current India team, captain Rohit Sharma, Kuldeep Yadav and Rishabh Pant are sponsored by Adidas.
However, through India Cricket Team, Adidas will reenter the national cricket team market. Currently, Adidas only sponsors Nottinghamshire, South East Stars and Surrey after ending sponsorship deal with England.
India Cricket Jersey Sponsor: Another BIG change in Indian cricket, now Adidas set to sign in as NEW Apparel SPONSOR for Indian Cricket team: Follow LIVE Updates
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