KRAFTON, Inc. today unveiled a new corporate vision and set of core values designed to guide the company’s long-term strategy and global growth. The announcement was made during the company’s town hall event, KRAFTON LIVE TALK (KLT).
KRAFTON Inc’s Corporate Vision
Under the theme “Organizational Alignment Toward One Direction at a Point of Change,” CEO CH Kim introduced KRAFTON’s new vision: “We pioneer the path to players’ dreams. With bold imagination and breakthrough technology, we create unforgettable worlds for fans across the globe.”
The new vision reinforces KRAFTON’s commitment to its core gaming business while positioning the company for sustainable growth built on its strengths in game development, publishing, and technology.
‘Pioneer the Undiscovered’ Defines Strategic Direction
KRAFTON introduced a new corporate slogan, “Pioneer the Undiscovered,” reflecting its ambition to strengthen major franchise IP while continuing to explore new genres and creative formats.
As part of its mid-to-long-term strategy, KRAFTON will pursue a “Learn-Fast, Scale-Up” model to identify and validate new franchise IP through targeted early releases before expanding successful titles globally.
The company will continue investing in technology, including AI tools that support development workflows and enhance gameplay experiences, while maintaining its primary focus on building compelling games for players.
Five Core Values to Guide Execution
To operationalize its vision, KRAFTON established five core values that will serve as guiding principles across studios and publishing teams:
- Aim for Bold Objectives
- Depth Builds the Edge
- Imagination + Technology
- Fan-First Thinking
- Embrace Global Perspectives
These values are intended to align teams around shared standards for decision-making, creativity, and long-term growth.
New Corporate Identity Reflects Global Publisher Role
KRAFTON also revealed a refreshed corporate identity titled “Perspective Shift,” symbolizing the importance of challenging conventional viewpoints to unlock new creative possibilities.
The updated visual identity introduces a bold red brand color designed to strengthen global recognition and reflect KRAFTON’s evolution as a global publisher representing diverse studios and franchise IP.
“KRAFTON is a company that pioneers the path to players’ dreams,” said CEO CH Kim. “The company’s new vision and core values will serve as the starting point for change – delivering unforgettable experiences to fans worldwide in KRAFTON’s unique way and expanding the possibilities of the gaming industry through bold imagination.”
KRAFTON plans to support the rollout of the new vision and values through company-wide training and internal programs designed to ensure consistent alignment across its global organization.
