India cricket team will be playing in the Asia Cup 2025 without a jersey sponsor following the end of Dream11’s deal with the BCCI. Shivam Dube, a member of the Men in Blue’s squad for the 8-nation tournament, confirmed that the team won’t have any jersey sponsor as he revealed the first look of the kit. India will commence their Asia Cup campaign by taking on UAE on September 10 in their first group stage game.
Confirmed! No jersey sponsor for India at Asia Cup
Taking to social media platform Instagram, Dube posted pictures of him donning the new jersey. In India’s new kit, it is clearly visible that there is only the tournament name and the country’s name are mentioned. The spot where previously the sponsor’s name was displayed has been left empty.
Earlier this week, the BCCI invited fresh applications for a new lead sponsor, with the last day to buy the Invitation of Expression of Interest being September 12. The submission of the bid documents needs to be completed by September 16, while the IEOI can be purchased for a non-refundable fee of INR 5,90,000, as per a release by the board. This time around, the BCCI is utmost careful regarding the team sponsor, and the ‘Dream11’ situation doesn’t arise again, they have come up with the banned & prohibited brands list too.
Dream11 ends deal with BCCI
Speaking to news agency ANI, BCCI secretary Devajit Saikia informed that the board and Dream11 are discontinuing their relationship. The decision comes after the Promotion and Regulation of Online Gaming Bill 2025 came in as a law following the signature of President Draupadi Murmu. As a result, Team India are now left without a sponsor. An Indian Express report claimed that the BCCI will float a tender in the future to find a new sponsor.
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