ICC T20 World Cup 2022: ICC launches ‘This is the Big Time’ campaign: It has not been long since Australia defeated New Zealand in the United Arab Emirates to lift the 2021 ICC T20 World Cup trophy, but the focus has already shifted to the 2022 ICC T20 World Cup. Reigning champions Australia are the hosts this time around and the competition will be played between 16th October and 13th November of this season. Follow InsideSport.IN for more info.
ICC T20 World Cup 2022: ICC launches ‘This is the Big Time’ campaign to promote mega event
To promote the mega event, ICC has launched a new campaign known as ‘This is the Big Time’. The apex body of international cricket will use Computer-Generated Imagery (CGI) to feature giant figures of three superstars of the game in busy streets.
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ICC T20 World Cup 2022: They have termed this campaign as “truly unmissable”, with the giant figures popping up in busy streets and waterways. It will be a three-part series, with New Zealand’s captain Kane Williamson being the first superstar to be featured. Williamson will soon be joined by Australia’s hard-hitting all-rounder Glenn Maxwell and India’s swashbuckling wicketkeeper-batter Rishabh Pant. Australian creative agency Cummins&Partners are working with ICC for this campaign.
In a statement released by the ICC, the Men’s T20 World Cup 2022 Local Organising Committee’s CEO Michelle Enright said “There’s nothing bigger in cricket than a World Cup and the T20 format is such a fun, energetic, vibrant celebration of cricket and culture – it really is the big time and that’s exactly what this campaign is all about.”
ICC T20 World Cup 2022: ICC launches ‘This is the Big Time’ campaign to promote mega event
“To see stars of the game towering over our host cities and making their presence felt through sheer size and entertainment speaks to the impact we want to make with fans. I really hope it puts smiles on faces and gets Australia excited to witness the best players go head-to-head in our own backyard,” he further added
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