A pioneering force in the esports and gaming industry, Glazer Games is set to host four major LAN featuring a total prize pool of Rs 6 Cr in upcoming months. In an exclusive interview with InsideSport, Anand Mishra, Founder and CEO of Glazer Games spoke about the journey, ongoing developments, and future projects. Excerpts:
On company’s background, mission, and core values:
Glazer Games is a key player in India’s esports and gaming industry and is based in Surat, strategically located in one of the country’s rapidly evolving cities. With a strong commitment to reshaping the esports landscape, our operations extend across major cities nationwide.
Mission: At Glazer Games, our mission is clear—to play a leading role in transforming esports in India.
Core Values:
- Passion for Technology: Driven by a strong dedication to technology, we strive to stay at the forefront of advancements in the esports and gaming sector.
- Commitment to Transformation: Our commitment goes beyond local boundaries as we actively work to reshape the esports landscape throughout India.
- Innovation and Professionalism: Prioritizing innovation and professionalism, we aim to bring a fresh and forward-thinking perspective to the gaming industry.
We stand as a dynamic force which is fueled by passion, commitment, and a mission to redefine esports in India.
On challenges that influenced Glazer Games co-founders:
The co-founders of Glazer Games have experienced a journey marked by key moments and challenges. This influenced the company’s path in the esports and gaming industry. The esports and gaming industry operates at less than 10% of its full potential. This recognition became a driving force, inspiring the co-founders to identify a notable gap in the industry. This required increased professionalism, careful execution, and the establishment of an ethical environment.
Challenges along the way included navigating the early stages of an industry while still finding its footing and overcoming entry barriers. The co-founders viewed these challenges as opportunities for growth, using them to refine strategies.
On converging sports and esports in future:
Glazer Games acknowledges the growing convergence of traditional sports and esports as a significant trend in the industry. To bridge the gap between these two areas, Glazer Games is taking several practical steps:
Cross-Platform Integration: The Company is actively exploring ways to blend traditional sports elements into esports and vice versa. This includes incorporating sports-like structures, narratives, and competitive formats into esports events to appeal to a broader audience.
Collaborative Partnerships: The company is establishing partnerships with traditional sports entities, teams, and organizations to facilitate a smooth crossover.
Innovative Event Formats: Glazer Games is introducing new event formats that combine elements from traditional sports and esports.
Fan Engagement Initiatives: Recognizing the importance of fan engagement, the company is implementing initiatives that connect with fans of both traditional sports and esports such as meet and greet.
Technology Integration: Embracing technological advancements, Glazer Games is exploring ways to enhance the spectator experience. This involves incorporating augmented reality (AR) and virtual reality (VR) technologies to provide fans with immersive and interactive viewing experiences that combine elements from both sports and esports.
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On talent acquisition, development, and nurturing individuals:
Glazer Games takes a thoughtful and inclusive approach to talent acquisition, actively looking for individuals with diverse skill sets aligned with the company’s innovative goals. The recruitment process involves reaching out proactively and collaborating with educational institutions to identify emerging talents. Once part of the team, Glazer Games encourages a creative culture that supports collaboration across different functions and ongoing learning. The company provides training programs, supports skill development initiatives, and values a diverse talent pool.
On adjusting business model as per industry dynamics
In response to changes in the gaming industry, we have adopted a strategic approach to stay innovative. The company stays informed through market analysis, keeping an eye on industry trends, player preferences, and emerging technologies. Glazer Games aims to build a culture of creativity and experimentation by hosting innovation workshops and trying out pilot programs which ensures that their services are up-to-date and forward-looking. Additionally, scenario planning and community engagement help anticipate potential shifts and gather valuable feedback from the gaming community.
On upcoming projects and tournaments:
At Glazer Games, we have big plans to support and promote esports in India. We’re organizing 22+ Virtual Tournaments and 4 Major LAN Tournaments all over India, with a prize pool of up to INR 6 Crores in the next 18 months. This effort aims to boost the esports scene in India, helping the country make a mark on the international stage. We will not be only hosting tournaments. We’re planning and executing them uniquely, making it a significant moment in Indian esports history.
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