IPL 2023: Rahul Stokes 4Cast – Lucknow Super Giants captain KL Rahul has become the new business partner of England Test captain Ben Stokes. The star Indian batter will head the operations in the sub-continent for 4Cast, a new venture that helps athletes set up businesses. Apart from Stokes and Rahul, two premier English pacers Jofra Archer and Stuart Broad are also part of the venture. Follow Indian Premier League LIVE Updates on InsideSport.IN.
4Cast has already brought on board some of the prolific stars of cricket. Jos Buttler, Liam Livingstone, Jason Roy besides Matthew Potts have all benefited. Hence, Rahul who himself building an empire around his cricket career, was excited to join hands with Stokes.
“As athletes, we do have an influence over people, and we have a voice. If we can come together, there are a lot of changes that we can make, and there’s so much that we can do to help each other,” Rahul told Forbes India.
(1/2) Thrilled to announce my association with @benstokes38 by joining forces with the global athlete and public figure collective @4cast4c.
Through 4cast, my aim is to empower sportspeople from India to explore enterprise and valuable partnerships together. pic.twitter.com/4MS0a0e4YH
— K L Rahul (@klrahul) April 20, 2023
Stars who are part of 4Cast:
- Jos Buttler
- Liam Livingstone
- Jason Roy
- Matthew Potts
- Tyrone Mings (footballer)
- Jack Nowell (Rugby)
- Anthony Watson (Rugby)
- Josh Denzel (Boxer)
- Tom Evans (Tennis)
- Chris Hughes (Influencer)
Why 4Cast? – With sportspersons busy improving their skills on the field, understanding and developing business acumen aren’t their forte. However, with players looking to secure their future after retirement, many have built an empire around them. Sahcin Tendulkar and Virat Kohli besides MS Dhoni are the best examples in cricket.
Hence, KL Rahul jumped at the prospect when Ben Stokes offered him a stake in the business.
“The idea of 4CAST is to have people around who are enthusiastic about sport, but also have some idea about business. We realise an athlete’s career is short… more than half of our life exists after sport, and we need something to fall back on. It is a huge responsibility for an athlete to look after his future. I am happy to be associated with 4CAST and can’t wait to grow with the company,” Rahul explained.
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With IPL and the booming cricket market in India, entering the market through a renowned star is a stepping stone for 4Cast. Fergus Bell, director at 4Cast explained to Forbes that adding an athlete roster in India will be a crucial step. Rahul being not only a supreme athlete but his entrepreneurial skills and investment acumen would help the company.
KL Rahul has been one of the most marketable athletes in India. He is the face of companies like boAt, Puma, Tata Motors, Red Bull, BharatPe besides Realme and Puma India.
“KL is a thought leader in the athlete community. I’m excited to have KL coming on board at 4CAST… it’s great to have someone who shows such interest in everything we are about as a company,” Ben Stokes said in a statement.
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