La Liga expecting €2bn in television revenues: Report

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LaLiga’s Ordinary General Assembly of professional clubs has forecast that Spanish football’s top two tiers are expected to exceed €2 billion (US$2.2 billion) in TV rights revenues by the end of the 2019/20 season. The earlier campaign has brought in €1.86 billion (US$2.07 billion) in revenue for La Liga at a 10% year-on-year rise.

LaLiga has reportedly posted overall revenues of €1.985 bn on the back of growth in the international audio-visual and sponsorship deals. The media rights revenues for the 2017-18 campaign are reported at €1.688 bn.

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By centralizing the sale of TV rights, La Liga has been able to reduce an ‘imbalance in revenues’ for its clubs, which the body claims to have ‘stimulated a more competitive environment’, sports business news platform Sportspromedia has reported.

Telefónica (€980 mn / $1.09 bn) per annum for live rights have been LaLiga’s major broadcast partners. The Barcelona-based sports agency Mediapro pays a sum of  €1.14 billion ($1.27 billion) per season.

Mediapro lost out to Telefónica for the main broadcast rights package during La Liga’s domestic rights auction in May 2018 after offering €3.4 billion (US$3.8 billion), though the agency later acquired two vacant rights packages in May 2019.

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Globally, Mediapro also renewed its agreement for international La Liga rights for a fee worth €4.48 billion (US$4.98 billion) through 2024. La Liga has expanded its overseas presence in recent years, and now has nine offices and 46 delegates working across 55 countries.

La Liga’s latest revenues were released less than a week after its president Javier Tebas threatened to pursue legal action over the Spanish Football Federation (RFEF) decision to reschedule the postponed 26th October Clásico in Barcelona for Wednesday, 18th December

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