The wait is over for an associate sponsor. The Board of Control for Cricket in India (BCCI) has roped in SBI Life Insurance as one of the official partners for domestic and international home matches for 2023-2026. The deal with SBI Life will commence with the three-match India vs Australia series on September 22.
ACC, Hyuandai and Dream11 were the three associate sponsors in the last cycle. They together paid Rs 222.74 Cr between 2019-23. While it is still unclear how much SBI Life will be paying per match, BCCI has filled the first slot with IND vs AUS series.
“We are thrilled to announce our partnership with SBI Life as the official partner of BCCI for both domestic and international cricket. SBI Life has been one of the torchbearers in the insurance sector and we are looking to build a solid partnership to take Indian cricket forward,” Roger Binny, President, BCCI said.
“We are delighted to welcome SBI Life on board as an Official Partner for BCCI’s Domestic and International Season for the course of the next three years, ahead of the prestigious ICC Men’s Cricket World Cup 2023. SBI Life’s commitment to excellence aligns perfectly with BCCI’s vision for cricket. This collaboration reflects our commitment to promoting and supporting the sport of cricket at all levels. We look forward to a fruitful partnership that will enhance the cricketing experience for fans and players alike,” Jay Shah, Honorary Secretary, BCCI said.
Mr Ashish Shelar, BCCI Treasurer, said: “Our collaboration with SBI Life underscores our commitment to cricket’s grassroots development and our dedication to providing the best possible experience for our fans. We’re looking forward to a successful innings together.”
“In the context of sports in India, cricket as sport has unfailingly united our nation over the years. BCCI’s undeniable role in nurturing the sport across the length and breadth of the country is well respected. As a brand driven to make a meaningful connect with the consumer, SBI Life’s association as the official partner of BCCI with its undisputed reach and impeccable credibility is a marketer’s delight. We look forward to leveraging SBI Life’s association with BCCI to establish a deeper connect with the consumer,” Ravindra Sharma, Chief of Brand, Corporate Communication and CSR, SBI Life Insurance, said.
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