IPL 2022 – Mumbai Indians Sponsorship Record: Mumbai Indians already holds a record of winning the most IPL titles. Now Rohit Sharma’s team has also created a COMMERCIAL RECORD. MI & USHA International has decided to continue their sponsorship tie-up for 9th consecutive year. This is the longest running sponsorship tie-up for any IPL team: Follow IPL 2022 LIVE updates with InsideSport.IN
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- The Sponsorship Relationship between MI & USHA International started in 2013
- For 9th consecutive year USHA International will be present on MI’s cap & helmet
- This is longest running sponsorship tie up in history of IPL
- MI has created another sponsorship record this year by signing with SLICE CARD’s as their title sponsor. The 3 year deal is reprotedly worth more than 100 Cr.
IPL 2022: Rohit Sharma’s Mumbai Indians & Usha International creates SPONSORSHIP history, for RECORD 9th year brand will be seen as MI Sponsor
Mumbai Indians Sponsorship Record – MI Usha Sponsorship Tie-UP: USHA claims to be the market leader in consumer durables. They have products in the category of fans, sewing machines, home appliances, and power products.
The association capitalises on the Mumbai Indians’ focus on health and fitness, as well as Usha’s ‘Play’ ethos of showcasing fun and unique integrated experiences for its consumers and audiences that promote an active and healthy lifestyle.
Mumbai Indians SPONSORSHIP – During the official match toss of Mumbai Indians matches, the Usha International logo will be prominently displayed on the mat. The logo will also be present on the caps and helmets during the match.
Usha will soon reveal details of its on-ground brand integration during matches. The company is also planning digital-led campaigns to engage Mumbai Indians Paltan and cricket fans alike.
IPL 2022: Rohit Sharma’s Mumbai Indians & Usha International creates SPONSORSHIP history, for RECORD 9th year brand will be seen as MI Sponsor
Mumbai Indians SPONSORSHIP – On the new partnership, Komal Mehra, Head of Sports Initiatives and Associations, Usha International, said, “The fact that this is our 9th year of association. It underscores our brand’s culture. We believe in committing to long term strategic partnerships when it comes to nurturing sporting events, then whether it is the youth or established players like the Mumbai Indians team and Mithali Raj”
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Mumbai Indians SPONSORSHIP – Speaking on the continued association, Mumbai Indians spokesperson said, “We are extremely satisfied to see Usha International benefiting from a long-standing partnership with the Mumbai Indians.
Keeping the Mumbai Indians fan community at heart and leveraging our brand-building capabilities to drive long-term values, we’re delighted to provide the platform that our partners need to continue to build brand prominence.”
Led by Rohit Sharma & with players like Suryakumar Yadav, Kieron Pollard, Jasprit Bumrah, and Ishaan Kishan, Mumbai Indians will look to win their sixth IPL trophy this season.
The 15th edition of IPL will be held at Wankhede Stadium, Brabourne Stadium, D.Y. Patil Stadium, and MCA International Stadium, with only 25% of the seats available to fully vaccinated individuals.
IPL 2022: Rohit Sharma’s Mumbai Indians & Usha International creates SPONSORSHIP history, for RECORD 9th year brand will be seen as MI Sponsor
The much-anticipated cricket tournament begins on March 26, 2022, with the Mumbai Indians playing their first game on March 27th. The five-time champions will face the Delhi Capitals at Brabourne on March 27th. The season will consist of 70 league matches and four playoff games.
Follow IPL 2022 updates on Insidesport.IN
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