IPL 2022 Sponsorships: MEGA BONUS coming for IPL franchises as BCCI pockets Rs 1,000 Crore in sponsorships for first time- The BCCI this year will earn little over Rs 1,000 crore from the Indian Premier League (IPL 2022) central sponsorships, Inside Sport reported. Follow IPL 2022 Live updates on Insidesport.IN
This will be record sponsorship revenue generated by BCCI till date in 15 seasons of IPL. The BCCI this year has signed a new title sponsor in the form of Tata and also two new associate sponsors.
IPL 2022 Sponsorships: MEGA BONUS coming for IPL franchises as BCCI pockets Rs 1,000 Crore in sponsorships for first time
The IPL GC recently announced new deals with RuPay and Swiggy Instamart as central sponsors for IPL. The board for the first time has filled all NINE sponsorship slots for the season, the report said.
Fresh season, new teams, newer captains and plenty of opportunities. After two tough years, this is the start of a new dawn. The wait is over and an exciting @IPL season awaits. Let’s ring in the 15th edition of the biggest T20 league.
Good luck, everyone! #TATAIPL pic.twitter.com/ybG4hV6000
— Jay Shah (@JayShah) March 26, 2022
The big increase is coming from two sources for the BCCI. First of all the number of sponsors has increased this year.
The IPL GC recently announced new deals with RuPay and Swiggy Instamart as new central sponsors for IPL. The board now has 9 top brands on board for IPL and all slots for sponsorships are filled.
According to available information, the deal with RuPay & Swiggy is in a range of Rs 48-50 crore per annum, Inside Sport reported.
The second gain for the BCCI is coming in from the title sponsorship deal. Though the Tata group is paying Rs 335 crore which is less than what Vivo was paying – but still the BCCI will earn almost 30-40 per cent more.
IPL 2022 Sponsorships: MEGA BONUS coming for IPL franchises as BCCI pockets Rs 1,000 Crore in sponsorships for first time
According to the sources, the deal has been transferred in a manner that all deficit will be borne by VIVO.
The sources informed InsideSport that BCCI will not only get the contracted amounts from VIVO but will also get pro-rata payments of increase in the number of matches for IPL 2022 and IPL 2023.
Vivo had agreed to pay Rs 484 crore for IPL 2022 and Rs 512 crore for IPL 2023 on account of increase in the number of matches during the two forthcoming seasons.
VIVO was supposed to pay Rs 996 crore to the BCCI over next two seasons. Now with Tata group pledging just Rs 670 crore for the same period, the deficit will be borne by Vivo.
Not only this – but as per the contractual understanding, Vivo will also pay ‘transfer fee’ to the BCCI as was the case when Oppo had transferred their rights to Byju’s.
All this will rake in Rs 600 crore plus for BCCI from the title sponsorship slot.
IPL 2022 Sponsorships: MEGA BONUS coming for IPL franchises as BCCI pockets Rs 1,000 Crore in sponsorships for first time
As per the report, BCCI for the first time has filled all six IPL official partner slots. Swiggy Instamart and RuPay are the new additions – both paying in the range of Rs 48-50 crore, Inside Sport reported.
BCCI title sponsorship slot will add Rs 550-600 crore to the board coffers.
PayTM is continuing as official partner and Ceat as strategic timeout partner, the report said.
BIO-BUBBLES ADD A NEW DIMENSION TO THE LIVES OF CRICKETERS
The Covid-19 pandemic has added many new words to the cricket lexicon.
While the players and fans earlier had to deal with googlies, off-cutters, leg-breaks, scoops, chapati shot, Nataraja shot and MS Dhoni-trademark helicopter shot, their vocabulary nowadays also includes new words like rapid antigen test, RT-PCR, biosecure bubble, bubble breach, and bubble fatigue.
Super fans! It’s Matchday! 🔊😍#CSKvsKKR #WhistlePodu #Yellove 🦁💛 pic.twitter.com/nvwX7aXN20
— Chennai Super Kings (@ChennaiIPL) March 26, 2022
Indeed, bubble-life has become a constant for the players, giving rise to its unique problems with the players finding restrictions on going out of the hotel, meeting family and friends (from outside the bubble) and entertaining guests as a big challenge.
IPL 2022 Sponsorships: MEGA BONUS coming for IPL franchises as BCCI pockets Rs 1,000 Crore in sponsorships for first time
Being confined to a limited area inside the hotels and stadia has been a stress that is difficult to handle and though the players have got used to spending time in bio-bubbles in the last couple of years, it is still a matter of concern and many players have decided to avoid too much of this stress.
IPL 2022 Sponsorships: The Indian Premier League’s (IPL) 2022 edition is the third edition of the cash-rich T20 league that is being held in a bio-secure environment because of the Covid-19 pandemic. With there being the need for bio-bubbles for 10 teams besides match officials, staff and other stakeholders, BCCI has arranged for two teams to stay in one five-star hotel, where the franchises have made their arrangements for players’ family members.
In all, 70 matches will be played between March 26 and May 29 at four venues — Wankhede Stadium, Brabourne Stadium, DY Patil Stadium, Navi Mumbai and Maharashtra Cricket Association (MCA) Stadium in Pune.
This means that including pre-bubble isolation, preparatory camps and the proper tournament, the players will be cooped-up in a bio-secure environment for more than two months. They will not be allowed to leave the hotel except for matches and practice sessions and will not to be allowed to meet people outside during the entire duration of the bubble.
P🔼mp it 🆙! #Yellove #WhistlePodu 🦁💛 pic.twitter.com/mfnzDJ9hOQ
— Chennai Super Kings (@ChennaiIPL) March 26, 2022
Though the players are allowed to have their families with them, managing so many people in a bubble has its own problems with bubble fatigue a major concern for both the franchises and the IPL organisers.
The BCCI wants to avoid a 2021 like situation, when it was forced to suspend the league being played in India midway because of rising Covid-19 cases in the teams and conclude it six months later in the United Arab Emirates (UAE).
Thus, the IPL governing council has introduced hefty fines (Rs 1 crore and above) for any breach of the bio-bubble with subsequent breaches even leading to the franchise being docked points.
IPL 2022 Sponsorships: MEGA BONUS coming for IPL franchises as BCCI pockets Rs 1,000 Crore in sponsorships for first time
Penalties will be imposed even if family members of the players breach the bio-bubble. Players could be sent into isolation for various periods depending on the breach, and thus could miss playing matches too.
IPL 2022 Sponsorships: With the stakes so high for both the players and franchises, special arrangements have been made to make the stay in the biobubble comfortable, entertaining and engaging besides being safe, so that the players, their families and others leave for their respective homes at the end of IPL-15 as energised and healthy as they were at the time of joining the bubble.
So, besides making arrangements for a comfortable stay at the hotel, which are of 5-star quality anyway, with the players and families feeling no need to leave the bubble, the franchises have also made arrangements for keeping the families and kids entertained and involved in activities during their stay in the bubble, while the players themselves would be either playing matches or preparing for them.
Unlike in the past when the IPL was held in India and involved inter-city travel, this time there is minimum travel involved as the teams will be moving in and around Mumbai — to Wankhede, Brabourne and DY Patel Stadium in Navi Mumbai. Practice facilities have been arranged at the MCA’s facilities at the Bandra Kurla Complex and the Dadoji Konddev Stadium in nearby Thane. The only ‘long journey’ involved is to Pune, which will involve travel of around 270-odd kilometres.
And as players’ families are also part of the IPL bandwagon, all the bio-bubbles have a kids zone and facilities to play sports like table tennis, cards, and also entertainment facilities at the hotels.
Besides, the players having their own means of entertainment, the bio-bubbles also include a team room where the players can participate in team bonding activities and group entertainment sessions.
IPL 2022 Sponsorships: MEGA BONUS coming for IPL franchises as BCCI pockets Rs 1,000 Crore in sponsorships for first time
As Mumbai is their base, the Mumbai Indians have set up an outdoor bio-secure recreational facility called “MI ARENA” at the Jio World Garden in Bandra Kurla Complex for the players and their families, the coaching staff and the support staff. The facility, exclusively for the team, will encourage team bonding, allow the players to relax and have a balanced life.
IPL 2022 Sponsorships: The 13,000 square metre MI Arena will form a part of the secure bio bubble for MI, and it has been customised to allow both team and individual areas. It houses a futsal ground, box cricket, pickleball court, foot volleyball, MI Battleground, golf driving range, mini-golf, a kids zone, and MI Cafe.
The hotel at which Mumbai Indians are staying has a well-equipped gym, massage facilities, lounge, gaming console, arcade games, indoor basketball, table tennis, pool table and even a small stage where the players can enjoy karaoke music.
The Rajasthan Royals have created a kids’ room with toys in their bio-bubble for the children of the players and support staff.
They have also signed up a deal with a company that provides entertainment to kids through various cartoon characters.
They have signed up with Red Bull to provide racing games for the players and their families. Their bio-bubble facility also has an outdoor space for walking and jogging.
All franchises have also made arrangements to celebrate special occasions for all those who are part of the bio-bubble.
Arrangements have been made to celebrate birthdays and anniversaries so that the players and their near and dear ones don’t miss out on such occasions.
The Maharashtra government on its part has made arrangements for dedicated traffic lanes for the travel of the players from their hotels to the venues and practice facilities.
The government has also arranged for special medical facilities in case of an emergency and will be monitoring the implementation of the protocols.
The government has approved allowing spectators up to 25 per cent capacity of the respective stadia. There are plans to increase that to 50 per cent if things go as per the plan in the first few weeks.
IPL 2022 Sponsorships: MEGA BONUS coming for IPL franchises as BCCI pockets Rs 1,000 Crore in sponsorships for first time
Editors pick
