IPL 2021: Parimatch signs former IPL star Dale Steyn as its brand ambassador

IPL 2021 / Parimatch - Dale Steyn / Royal Challengers Bangalore / RCB Dale Steyn / Indian Premier league
IPL 2021 - Parimatch signs RCB bowler Dale Steyn

IPL 2021 – Parimatch signs Dale Steyn: Former Royal Challengers Bangalore (RCB) pacer Dale Steyn has signed up with online gaming platform Parimatch as its brand ambassador. Steyn who recently labelled IPL as ‘more money focussed’ has entered into a 18 month deal with the platform.

According to the official release, collaboration with the renowned cricket ambassador will increase Parimatch brand awareness among fans of the game in Africa and the United Kingdom.

Also Read:IPL 2021: Will 2021 be CSK Captain MS Dhoni’s last IPL? 

“I am very excited to partner with a renowned global brand like Parimatch as global brand ambassador. Cricket is a sport where everyone has differing predictions and there’s no better way to enjoy the sport than with Parimatch.”

Ivan Liashenko, Parimatch CMO added: “We are proud that the first cricket representative has also joined the ranks of our ambassadors. This will definitely strengthen our brand for partners in Africa and the United Kingdom. I am confident that even more people will be able to enjoy our entertainment solutions.”

Popularly known as the “Steyn Gun”, the 37-year-old is widely acknowledged as one of the greatest bowlers of all time with nearly 700 international wickets to his name — his 439 Test Match wickets are the most by a South African.

Also Read:IPL 2021: IPL Chairman Brijesh Patel says GC meeting shortly, ‘will address to franchise’s concern’

IPL 2021: Dale Steyn takes U turn on his IPL comments, ‘IPL has been amazing in my career’
IPL 2021 – Dale Steyn: Meanwhile with-in few hours of branding Indian Premier League (IPL) as a league where ‘cricket gets forgotten and PSL, LPL being more cricket centric’ – former RCB player has made a U-Turn. Steyn in a note has apologized for his comments.

“IPL has been nothing short of amazing in my career, as well as other players too. My words were never intended to be degrading, insulting, or comparing of any leagues.
Social media and words out of context can often do that.

My apologies if this has upset anyone”, declared former South African pacer Dale Steyn

Earlier Steyn on Tuesday had said that the financial aspect of the IPL, the world’s most lucrative T20 league, steers the focus off of cricket and he finds the likes of the Pakistan Super League (PSL) and the Lankan Premier League (LPL) “slightly more rewarding”.
Steyn is currently playing PSL 2021 for Quetta Gladiators. He had told Cricket Pakistan that the duration of the IPL was also a factor in him opting out of this season as he wanted some more time to himself.

“I wanted to take a bit more time off. I found that playing in those other leagues was slightly more rewarding as a player,” Steyn said. “I think when you go to the IPL there are such big squads and so many big names and so much emphasis on the amount of money that the players earn that somewhere along the line the cricket kind of gets forgotten. When you come to the PSL or the LPL, there’s an importance on the cricket.

“I’ve only been here a couple of days and I’ve had people coming to my room asking where I played and how I went about it. In the IPL, that kind of gets forgotten and the main topic is how much money you went for this IPL. And that’s just me being brutally honest. I just wanted to stay away from that this year and put more emphasis on bringing good vibes to teams and tournaments I feel are worth it,” the 37-year-old added.

Steyn was a part of the Royal Challengers Bangalore squad in IPL 2020 but released by the Virat Kohli-led franchise just ahead of auctions after he declared that he won’t be available for the 2021 season.

IPL 2021 / Parimatch – Dale Steyn / Royal Challengers Bangalore / RCB Dale Steyn / Indian Premier league