KRAFTON, in collaboration with Neptune, a South Korean game developer, today announced the launch of the ‘Flick x KRAFTON Casual Game Challenge’ (Season 1). This challenge is a global initiative designed to discover, validate, and scale the next generation of hybrid and hyper casual mobile games. Open to developers and indie studios worldwide, including India, the programme offers a total support pool of up to $5 million, alongside a structured pathway to global publishing.
‘Flick’ Global Game Dev Challenge
The challenge also marks the debut of ‘Flick’, Neptune’s dedicated hybrid casual publishing label, built to create a long-term pipeline of mobile-first games with global appeal and scalability.
As part of the programme, teams selected for the first phase of the program will receive a seed marketing budget for CPI (Cost Per Install) testing, allowing them to assess growth potential based on market data from the earliest stages of development. In addition, top-performing titles will be considered for publishing deals, with minimum guarantees of up to $200,000 for hybrid casual games and $100,000 for hyper casual titles. The programme also includes a pre-publishing track to support promising early-stage concepts, enabling developers to refine and scale their games before full launch.
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Unlike traditional game development contests, the Flick challenge is designed as an end-to-end publishing pathway rather than a one-time competition. Developers will submit playable builds that are evaluated not just on creativity and gameplay, but through real-market validation. Selected entries will be assessed on critical performance metrics such as cost per install (CPI), early playtime, and user retention, underscoring the growing importance of data-driven decision-making in mobile game publishing.
“With Flick, our goal is to move beyond conventional publishing models and create a scalable, data-driven ecosystem for discovering global hits,” said, Seunghyun Kwon, Head of Game Business Division at Neptune. “By combining real-market validation with early-stage support, we are enabling developers to build with confidence, iterate with clarity, and ultimately compete on a global stage. Our partnership with KRAFTON strengthens this vision, bringing together deep publishing expertise and a shared commitment to nurturing the next generation of game creators”
The initiative comes at a time when hybrid casual gaming is rapidly emerging as a dominant global trend, blending the accessibility of casual formats with deeper engagement and stronger monetization potential. Through Flick, Neptune and KRAFTON aim to build a sustainable pipeline of high-performing titles, backed by global distribution capabilities, operational expertise, and performance-led insights.
For Indian developers, the programme represents a significant opportunity to access global publishing infrastructure, secure early-stage funding, and build for international markets. As India’s gaming ecosystem continues to evolve, initiatives like this can play a pivotal role in bridging local talent with global scale, accelerating the country’s emergence as a hub for world-class game development.
