Formula 1 News: Duracell partner with Williams for the 2022 season: Williams have announced a long term partnership deal with the iconic battery brand, Duracell. It is just before the launch of their 2022 Formula 1 car. Follow InsideSport.IN for more Formula 1 News and Updates.
Meanwhile, the Grove-based team will launch their car on Tuesday and said that the new deal with Duracell would include a variety of high-profile marketing initiatives.
Formula 1 News: Williams sign F1 deal with Duracell ahead of car launch
However, both the brands will be the focus of a new television commercial. Williams and Duracell were planning on activations at races this year starting from the Miami Grand Prix in May.
The Duracell branding will feature on the new 2022 car, the team kit and the overalls of their drivers, Nicholas Latifi and Alex Albon. Williams had recently posted a video of the reactions of their drivers on Twitter. But, it is still unclear whether it had the Duracell name on it as the deal happened afterwards.
Formula 1 News: Williams sign F1 deal with Duracell ahead of car launch
Williams new driver, Alex Albon last week said that he liked the new colours the team has opted for the 2022 season. Alex added, “I like it. I would say it’s more Williams. It is more simple in terms of colour scheme. There’s a little bit of **** in it. I like the **** in it.”
Williams took to their Twitter handle where they announced the deal with Duracell. Meanwhile, they only showed a glimpse of the black and blue part of the car.
We are pleased to announce a new, multi-year partnership with @Duracell! 🤝
New livery teaser, anyone? 👀
— Williams Racing (@WilliamsRacing) February 14, 2022
Formula 1 News: Williams sign F1 deal with Duracell ahead of car launch
Formula 1 News: Jost Capito and James Bower share their views on the Duracell deal
The Williams boss, Jost Capito was delighted after the deal went through. He said, “I’m so proud of this partnership between Williams and Duracell. Also, I’m grateful for the trust and confidence they have put in us.”
“Having their name (Duracell) on the side of our car is a personal highlight for me. Even my nickname for the past 30 years has been Duracell. It is because I never run of energy. I’m very much looking forward to work together.”
Formula 1 News: Williams sign F1 deal with Duracell ahead of car launch
Duracell is part of the famous Berkshire Hathaway multinational conglomerate. They are the latest North American sponsor to get involved in F1.
Williams commercial director, James Bower added, “We are immensely proud to be partnering with a world recognised brand in the form of Duracell. Our announcement is a testament of all the hard work the team has done in 2021. How we have developed our commercial proposition and the growth of our sport, particularly in North America.”
Formula 1 News: Williams sign F1 deal with Duracell ahead of car launch
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