KRAFTON India has unveiled a bold new ad film for BATTLEGROUNDS MOBILE INDIA that blurs the cinematic line between reality and gaming, setting new standards in visual storytelling.Crafted entirely in-house, the campaign showcases a seamless blend of live-action cinematography and hyperreal 3D VFX, proving that game marketing can be just as immersive as the game itself.
Krafton India drops a new BGMI ad film
Featuring popular gamer-turned-actor Hipzter, known for his role in the hit Malayalam film Aavesham, the film transforms everyday moments into surreal gaming experiences. While waiting for his food at a roadside eatery, the actor powers up BGMI for a quick game.
With a touch of magical realism, the game comes to life – a Kothu Parotta (Street Food) smash morphs into explosive action, Theyyam (Folk dance) performer holds a BGMI accessory, and the Tea Anna (Chaiwala) casually dons a gas mask. The narrative seamlessly blends cultural elements with the BGMI universe, delivering high-concept storytelling that challenges viewers’ perception of reality and invites them to experience the thrill of gaming beyond the screen.
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Srinjoy Das, Associate Director of Marketing, KRAFTON India said, “We keep finding cool ways to entertain our fans, and this time it’s through hyper-real 3D VFX. It’s unique not just because it’s not done very often, but also because its fits the cultural elements within the BGMI universe very well with its storytelling, live action cinematography and an electric soundtrack.”
Directed by Vinod Ravi, the film achieves mind-bending execution and seamless CG integration, setting a new industry benchmark. Brown Crew is the production house behind helping bringing the concept to life. This innovative campaign is pivotal moment in advertising and gaming industries that showcases the potential of hyperreal storytelling and redefining how games are experienced beyond the screen.
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