Premier League club Liverpool in a rare sponsorship deal has signed Swiss Ski Resort Verbier as the official destination partner of the club.
In a latest and first of its kind sponsorship deal in football, Premier League club Liverpool FC and Swiss ski resort Verbier have inked an official Alpine tourism destination partnership deal in a multi-year agreement.
The four-year deal will see Verbier Resorts offer exclusive discounts and experiences to Liverpool fans and will host a week-long activation event at the resort in January next year.
The company announced the partnership this month by releasing a promo video featuring former Liverpool FC striker Robbie Fowler, who is seen enjoying a spot of alpine skiing 1,500 metres above sea level at the Verbier resort.
We’re pleased to announce @VerbierResorts as our new official partner: https://t.co/GHAw8rZfzV
To mark our new partnership, @Robbie9Fowler took to the slopes to show off his skiing skills! ⛷?? pic.twitter.com/9emNr0GQ04
— Liverpool FC (@LFC) September 13, 2018
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