T20 WC LIVE Broadcast – IND ENG LIVE Broadcast: Contrary to last T20 World CUP in 2021, Disney Star is striking rich and big deals for the balance inventory for 3 KNOCKOUT Matches (2 Semifinals & 1 Final). In 2021, India lost out at the intitial stages which led to broadcaster losing on revenues. But the T20 World CUP 2022 is proving to be a big hit after SUPER-SHOW by the Indian team. According to reports, Disney Star is demanding 35-40% increase in inventory rates for Semifinals. And almost 100% increase on FINAL match of the World CUP: Follow India vs England LIVE and ICC T20 World Cup LIVE Updates with Insidesport.IN
According to a report quoting sources by E4M, the remaining inventory is seeing huge demand.
- SEMIFINAL Inventory SPOTS: Are being sold at 30-35% over the base ad rate of Rs 7-8 lakh for a 10-second spot.
- FINAL Inventory SPOTS: It can be a POTENTIAL India vs Pakistan FINAL and the inventory is being propsed at almost 20 to 21 lakh per 10 seconds
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T20 WC LIVE Broadcast: Disney Star striking rich deals after India’s SUPER-SHOW, demanding 20 LAKH per 10 Sec for remaining inventory: CHECK OUT
T20 WC LIVE Streaming – Disney Hotstar T20 WC LIVE: According to industry sources, Disney Star is set to rake in magical 1,500 crore plus revenues from AD-SALES for the T20 World CUP. The number for the broadcast sales is projected to be 1000 Crore. The LIVE Streaming on Disney Hotstar will make the platform earn 500-600Cr from AD-REVENUES.
Revenue Projections for LIVE Broadcast & LIVE Streaming of T20 World CUP
- From Broadcast on Star Sports: A top-level media planner informed Disney Star might clock revenue of Rs 900-1000 crore from TV.
- From LIVE Streaming on Hotstar: Disney+ Hotstar should do an ad revenue of Rs 600-700 crore since it has sold out the ad inventory.
“If they manage to sell the entire inventory, then Rs 1000+ crore revenue on LIVE broadcast is very much a possibility,” said one of the top head of a Media buying agency.
Disney Star had roped in Dream11, Pernod Ricard, Polycab, Coca-Cola, and Emirates (HD feed only) as broadcast sponsors among others. On the digital side, Disney+ Hotstar had signed up Dream11 as a co-presenting streaming sponsor with Booking.com, AMFI, Louis Philippe, and Van Heusen as associate streaming sponsors.
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