IPL Media Rights Tender – IPL Tender LIVE Updates: The most-awaited IPL media rights tender for 2023-27 cycle is just 2 days away. Disney Star, Sony Network, Amazon, Reliance Viacom 18 and few others will attemp to OUTBID each other on Sunday to grab IPL Media Rights. InsideSport, India’s Premier Sports News Platform is answering 10 Questions that every IPL fan will have: Follow IPL Media Rights Tender LIVE Updates with InsideSport.IN.
IPL Media Rights Tender for 2023-27 cycle just 2 days away, 10 Questions answered on Base Price, E-Auction process, Bidders: Follow IPL Tender LIVE Updates
- When is the e-auction?
The IPL has decided to carry out the bidding for the first time via the e-auction. The E-Auctions will take place on Sunday in Mumbai at 11 AM with all bidders bidding from the confines of their own offies.
There is no end date and the e-auction will continue until all bids are exhausted.
- What is the shelf life of the rights?
The rights cycle spans for five IPL seasons: from 2023 to 2027.
- How many packages are there?
There are four packages: A, B, C and D.
- Package A consists solely of TV rights for the Indian subcontinent only.
- Package B caters to digital rights only and exclusively for the Indian subcontinent.
- Package C contains digital rights for a special bouquet of matches, including the playoffs, for the Indian subcontinent only – NON-EXCLUSIVE Package
- Package D, which comprises rights for the Rest of the World for both TV and digital, is divided into two sub-categories: combined ROW or five individual regions.
- What matches comprise Package C?
- Package C comprises ‘Special Package’ matches. The number of matches in this package, the IPL has said, will vary depending on the total number of matches in the season.
- If the IPL comprises 74 matches (like IPL 2022), the Special Package will have 18 matches.
- If there are more than 74 matches in a season, then the Special Package matches will rise in steps of two for every additional 10 matches.
- Why its a SPECIAL PACKAGE is because it is a NON-EXCLUSIVE Package.
- How does the bidding process work?
Each of the four packages has a separate per match base price.
Bidders will need to list an amount that is at least the cumulative base price amount (74 x base price for each package). The highest bidder will get the rights for individual packages.
IPL Media Rights Tender for 2023-27 cycle just 2 days away, 10 Questions answered on Base Price, E-Auction process, Bidders: Follow IPL Tender LIVE Updates
- What is the base price per match for each package?
- For Package A the per match base price is INR 49 crore (USD 6.3 million approx.).
- For Package B it is INR 33 crore (USD 4.2 million approx.) per match.
- For Package C it is INR 11 crore (USD 1.4 million approx.) per match.
- For Package D it is INR 3 crore (USD 390,000 approx.) per match.
- Will all packages go up for bidding simultaneously?
- Bids for Packages A and B will be submitted together.
- Once the winning bids for both packages are determined, bids will be submitted simultaneously for C and D.
- Can you bid for more than one package?
- Yes, a bidder can contest for different packages. However, the winners of Packages A and B will have additional bidding advantages.
- The winner of Package A can enter into a bidding contest with the highest bidder for Package B (explained below) and the winner of Package B can similarly get into a bidding contest with the highest bidders for Packages C and D.
- Who are the major bidders?
All the major broadcasting giants, including Disney Star, Sony, Zee and Viacom are in the fray along with global technology behemoths Amazon and Viacom-18 Reliance.
- How much were the rights worth in the last cycle?
In 2017 Star India paid a record sum of INR 16,347.5 crore (US$ 2.55 billion approx. then) to bag the IPL rights for five years (2018-22). It was the biggest media rights deal in cricket and was 158% more than the amount paid for previous IPL rights cycle.
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