IPL Media Rights: Disney’s Rebecca Campbell says ‘IPL digital rights pricing too steep, we decided to let it go’

IPL Media Rights – IPL Rights E-Auction: Disney Star has secured the television rights package for 2023-27 Indian Premier League (IPL) seasons.…

IPL Media Rights: Disney’s Rebecca Campbell says ‘IPL digital rights pricing too steep, we decided to let it go’
IPL Media Rights: Disney’s Rebecca Campbell says ‘IPL digital rights pricing too steep, we decided to let it go’

IPL Media Rights – IPL Rights E-Auction: Disney Star has secured the television rights package for 2023-27 Indian Premier League (IPL) seasons. But surprisingly decided to LET-GO Digital Rights. According to Chairman of Walt Disney’s International Content Operations, price of IPL Digital Rights were too steep. Rebecca Campbell said that is the reason Disney decided to LET-GO the rights: Follow Indian Cricket LIVE Updates with InsideSport.IN

“We chose not to proceed with the digital rights given the price required to secure that package.”, said Rebecca Campbell, Chairman, International Content and Operations, The Walt Disney Company in a statement.

Also read: IPL Media Rights Tender: Bidding for IPL Media Rights 2023-27 concludes, Disney gets broadcast rights, Viacom bags Digital & Package C, BCCI earns 48,390 Crore

  • Package A: Sold to Disney Star for 23,575 Cr
  • Package B: Viacom bagged the package for 20,500 Cr
  • Package C: Viacom got this NON-EXCLUSIVE packages for Rs 3,273 Cr
  • Package D: Overseas TV and Digital Rights are shared by Viacom18 and Times Internet for Rs 1324 crore. Viacom18 won the rights of AUS, SA, UK territories, while Times Internet bagged MENA & US sectors.

IPL Media Rights: Disney’s Rebecca Campbell says ‘IPL digital rights pricing too steep, we decided to let it go’

IPL Rights E-Auction: The IPL TV and digital rights for the 2023-2027 cycle have been sold to Star India and Viacom18 respectively for a whopping Rs 48,390 crore for 410 matches at e-auctions on Tuesday. IPL is now the second most valued sporting league in the world in terms of per match value.

“We are pleased to extend our association with the Indian Premier League and look forward to offering the next five seasons across our portfolio of television channels.

We made disciplined bids with a focus on long-term value. We chose not to proceed with the digital rights given the price required to secure that package. IPL is an important component of our portfolio of television channels in India. said Rebecca Campbell, Chairman, International Content and Operations, The Walt Disney Company in a statement.

IPL Media Rights: Rebecca Campbell says ‘IPL digital rights pricing too steep’
IPL Media Rights: Rebecca Campbell says ‘IPL digital rights pricing too steep’

She further added, company will be seriously looking to renew ICC Rights.

“We will be exploring other multiplatform cricket rights. This includes future rights for the International Cricket Council (ICC) and Board of Control for Cricket in India (BCCI).

“Additionally, we hold Pro Kabaddi League rights, Indian Super League football rights. We have various international sports rights, including the Wimbledon Championships and the English Premier League.

We made a reasonable bid considering all the expected returns: NP Singh on IPL bid

IPL Rights E-Auction: On the other hand Sony Pictures Networks India (SPNI) MD & CEO NP Singh has said that the company made a reasonable bid keeping the expected returns in mind.

The IPL media rights e-auction concluded today with Disney Star India and Viacom18 emerging victorious.

He also stated that Sony had to factor in the market’s anticipated expansion and potential economic and other concerns over the next five years.

Fiscal prudence, he said, is critical for strategic management.

“The IPL began with SPN and has since developed into one of the world’s most popular sporting leagues in its 15-year history. We’ve seen the league grow and would have liked to see it on the Sony Network again. In this regard, we made a reasonable bid, considering all the expected returns. We had to factor in the market’s anticipated expansion and potential economic and other concerns over the next five years. Fiscal prudence, in my opinion, is critical for strategic management,” Singh said in a statement.

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