LightFury Games, India’s pioneering AAA-focused game-tech studio and developer behind the upcoming esports title E-Cricket, has entered into partnerships with two of the world’s most established cricket properties, The Ashes and the Big Bash League (BBL), marking a globally significant milestone for an Indian gaming studio.
LightFury Games unveils E-Cricket Logo
The tournaments served as the platform for the rollout of LightFury’s new E-Cricket logo. The logo introduces a sharper, more athletic design language aligned with international competitive standards, reflecting the studio’s transition from early-stage development to a more outward-facing phase focused on scale and global relevance.
As part of the partnerships, LightFury was featured through virtual pitch mat integrations during live broadcasts across matches. The on-air integrations placed the brand within internationally followed cricket events, reaching audiences across key global cricket markets.
The associations mark a critical milestone in LightFury’s expanding participation in the global cricket ecosystem, positioning the studio alongside established international sporting platforms as it builds a long-term, globally relevant cricket gaming franchise from India.
Commenting on the development, Karan Shroff, CEO and co-founder of LightFury Games, said, “Cricket deserves a truly global, world-class competitive gaming IP. With E-Cricket, we’re building that future from India for the world. As we expand into Australia, England, and other major cricket markets, our focus is uncompromising: a high-fidelity, skill-driven experience that stands shoulder-to-shoulder with the best competitive sports titles on the planet.”
Taken together, The Ashes and BBL associations represent the culmination of LightFury Games’ early groundwork and a step towards the broader global rollout of E-Cricket, as the studio moves closer to introducing its AAA cricket title to international audiences.
