IPL Media Rights: IPL 2022 Live Updates – Alphabet Inc, the parent company of Google, has joined the race for coveted IPL Media Rights. The technology giant has picked up bid documents for IPL Media Rights. The last date for picking up bid documents was on May 10. In doing so, Alphabet has joined Amazon & Disney. Follow IPL 2022 Live Updates on InsideSport.IN.
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IPL Media Rights: Tech giant Google throws HAT in the RING, to rival Amazon & Disney for IPL Media Rights
As per a Bloomberg report, the American tech giant picked up bid documents from the BCCI. As per sources inside the board, Alphabet picked up bid documents for YouTube, a video hosting and sharing platform with over 2 billion active users a month.
IPL 2022 Media Rights: Who are in the Race?
- Amazon
- Disney
- Reliance Viacom
- Zee Entertainment Enterprises
- Sony Group Corp
- Dream Sports Inc
- Alphabet Inc
- SuperSport, South Africa
- Apple Inc
IPL Media Rights: Tech giant Google throws HAT in the RING, to rival Amazon & Disney for IPL Media Rights
Why IPL Media Rights so precious?
- Indian Premier League is the most-watched T20 league in the world.
- With over 600 million viewers tuning in for IPL 2021, it is BCCI’s prized asset.
- BCCI values IPL at about $7 billion, making it amongst the most-valued sports leagues in the world.
- It has brought in interest from all corners of the world market.
IPL Media Rights: Tech giant Google throws HAT in the RING, to rival Amazon & Disney for IPL Media Rights
- Bundle A – Indian Sub Continent Broadcast: Base price in this category is Rs 49 crore per game. Overall 74 Games base price would be Rs 18,130 crore for five years.
- Bundle B – Digital rights Indian Sub-Continent: Base price for this package is Rs 33 crore per game. For five years, the calculation is Rs 12,210 crore.
- Bundle C: Non-Exclusive Package (DIGITAL): The much-debated special package is in Bundle C which comprises 18 games and the reserve price in this cluster is Rs 16 crore per game. At 74 games per season and calculated for five years, the price of this bundle is Rs 1440 crore. This 18 Games in this package will be – Opening Match, 4 Playoff matches & 13 Evening Double Header matches
- Bundle D: Rest of the World Rights (Outside Sub-Continent): Base price for this package is Rs 3 crore per game. The combined value of the reserve price is Rs 1110. crore for five years.
The last time BCCI sold the IPL Media rights, it received over Rs 16,000 Crore. This time, the BCCI expects double that amount.
This time, BCCI has decided to go for e-auction which will begin on June 12 in different categories. The Indian board has set a base price of Rs 18,130 crore for five years for 74 games an edition.
IPL Media Rights: Tech giant Google throws HAT in the RING, to rival Amazon & Disney for IPL Media Rights
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