Yashasvi Jaiswal joins KRAFTON India’s Real Cricket as Brand Ambassador

KRAFTON India today announced Yashasvi Jaiswal as the official Brand Ambassador for Real Cricket, one of India’s longest-running mobile cricket gaming franchises. To mark the association, KRAFTON India has unveiled a cinematic master film capturing one of cricket’s most defining emotions – the silence before the first ball.

Yashasvi Jaiswal becomes Real Cricket Brand Ambassador

The campaign highlights preparation, discipline and mental strength, drawing a powerful parallel between stepping onto the field and entering a competitive match in Real Cricket.

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Yashasvi’s integration into Real Cricket goes beyond traditional brand presence. On the game’s home screen, Jaiswal’s images are featured across Quick Match and Test Match modes, as well as RC Pass – creating an immediate visual connection for players. Fans can also play as Jaiswal in the Rajasthan Royals team, bringing his real-world performances into interactive gameplay.

Image via Krafton India

Yashasvi Jaiswal said, “The preparation happens long before the first ball is bowled. Real Cricket captures that intensity – the focus, the strategy, the pressure of every decision. It’s a platform that lets fans step into that mindset, and I’m proud to be part of a franchise that takes the sport as seriously as we do on the field.”

Anuj Sahani, Head – KRAFTON India Gaming Incubator & Director, Publishing, KRAFTON India, said: “Yashasvi represents everything Real Cricket stands for – discipline, preparation, and performance under pressure. His journey mirrors the ethos we’ve built into the game: that success in cricket, whether on the field or on the screen, comes from understanding the sport deeply and respecting the craft. As we scale Real Cricket from a beloved homegrown franchise into a mainstream cricket platform, we needed an ambassador who embodies authenticity and resonates with the generation that plays as much as they watch. Yashasvi is that connection – a young, relatable cricketer whose mindset aligns perfectly with how millions of Indians now experience their favourite sport: interactively, strategically, and with genuine competitive intent.”

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The timing is strategic. With major cricket action dominating India’s cultural calendar and fan engagement at peak levels across broadcast, stadiums, and digital platforms, Real Cricket offers fans the opportunity to play their favourite sport – experiencing the competitive intensity, strategic thinking, and pressure of cricket themselves.

Cricket consumption in India has evolved beyond passive viewership. For younger audiences, especially, playing the sport through immersive simulations has become an extension of fandom, a way to step into the mindset of their cricket heroes and experience the game from the inside.

Shot with broadcast-style realism, the film draws a deliberate parallel between stepping out to face a live crowd and entering a competitive match on mobile. Both require focus. Both demand intent. For Yashasvi, whose rise from the domestic grind to the international spotlight has been defined by discipline and temperament, the alignment is natural. His performance-driven approach mirrors Real Cricket’s brand philosophy: competitive intensity rooted in preparation and strategic thinking.

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