A Norwegian electronics retailer has launched a playful marketing campaign that is getting attention from both gamers and parents. Komplett, one of Scandinavia’s largest tech retailers, is offering a free copy of Grand Theft Auto VI to anyone who gives birth on the game’s official release day.
Give Birth on GTA 6 Release Day, Get the Game Free
The campaign began appearing in mid-February with posters featuring a romantic setting and the slogan, “GTA 6 dropping in 9 months ;)”. The message is a clear reference to the game’s scheduled launch on November 19, 2026. The idea is simple: couples who conceive around the time the ad appeared could potentially welcome a baby on release day and receive the highly anticipated game at no cost.
The promotion has quickly sparked conversation online. Many social media users have pointed out the irony of the prize. While winning a free copy of one of the most anticipated games of the decade may sound appealing, new parents are unlikely to have much free time to explore a massive open-world title like GTA 6. Others, however, have praised the campaign for its humor and creativity.
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Grand Theft Auto VI has been one of the most talked-about games in recent years. After several delays from its original release window, Rockstar Games confirmed that the title is now set for November 2026.
The game is expected to be one of the biggest entertainment launches in history, with fans eagerly awaiting new trailers and gameplay details in the coming months.
Whether anyone will successfully time a birth to claim the prize remains to be seen. Still, Komplett’s lighthearted campaign has succeeded in generating buzz, and reminding everyone just how much excitement surrounds the release of GTA 6.
