KONAMI is making a massive play for the Indian market. In a move that blends the nation’s obsession with cricket, cinema, and football, the gaming giant has officially launched a star-studded eFootball™ campaign across India. Running from March 12th to April 2nd, 2026, this localized push isn’t just about the pitch—it’s about the culture.
KONAMI’s New eFootball™ Campaign – A Powerhouse Collaboration
To bridge the gap between different sporting worlds, KONAMI has recruited an eclectic mix of Indian icons:
- Cricket Stars: Big-hitters Rinku Singh and Varun Chakravarthy bring their massive fanbases to the digital pitch.
- Malayalam Cinema: Rising stars Naslen Gafoor and Chandu Salim Kumar (of Premalu and Manjummel Boys fame) add a touch of cinematic flair.
- Football Heroes: Local legends Sahal Abdul Samad and Subhasish Bose anchor the campaign in authentic Indian football.
The campaign specifically targets football-crazy regions like Kerala and West Bengal, partnering with massive fan communities like Manjappada and popular influencers such as RJ Praveen and Black Mamba Gaming.
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The GOAT Arrives: Limited-Edition Lionel Messi Card
While the Indian campaign focuses on local icons, the celebration is global. From March 12th to April 2nd, users on mobile, console, and PC can acquire a special-edition Lionel Messi card.
This limited-time card serves as the centerpiece of the event, accompanied by exclusive in-game challenges that offer Indian players a chance to earn unique rewards while testing their skills.
Why This Matters
By mixing the “religion” of cricket with the rising popularity of eSports and the charisma of South Indian cinema, KONAMI is positioning eFootball™ as a lifestyle staple rather than just a game. Whether you’re a fan of Rinku Singh’s finishing or Messi’s magic, there is something in this update for every type of gamer. The campaign events are live now. It’s time to lace up your virtual boots and claim your piece of football history.
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