Top Rank: Boxing News: In a surprising announcement today, Top Rank, the promotion company of heavyweight champion Tyson Fury, revealed a major partnership with Meta, the parent company of Facebook, Instagram and WhatsApp. The deal will see Top Rank leverage WhatsApp, the popular messaging app owned by Meta, to directly engage with boxing fans around the world.
Tyson Fury’s Promoter Bob Arum and Top Rank Announces Major Deal with Mark Zuckerberg’s META and WhatsApp
Tyson Fury’s Promoter Bob Arum and Top Rank Ink Major Deal with Mark Zuckerberg Meta and WhatsApp
According to an announcement by Joseph Setley, Senior Director of Social Media and Content Strategy at Top Rank, the promotion company will now provide fight updates and other exclusive content directly to fans on WhatsApp. The service launched first in Colombia and Singapore but is expected to roll out worldwide soon.
This deal signals Meta’s ambitious expansion into sports and entertainment. By partnering with one of the biggest players in professional boxing, Meta can further penetrate the global boxing fan base through its messaging app WhatsApp. For Top Rank and Tyson Fury, the partnership provides direct access to millions of fans and a new channel to build Fury’s brand and hype up his upcoming fights.
The announcement comes amid rising tensions between Top Rank’s main competitor, Eddie Hearn’s Matchroom Boxing, and streaming service DAZN. Top Rank had previously been aligned with ESPN but this new partnership provides an alternative avenue to promote its fights to a global audience.
For Meta, the Top Rank deal highlights the company’s desire to make WhatsApp a destination not just for messaging but for business and entertainment. By partnering with brands and media companies, Meta can transform WhatsApp into a platform to deliver content and services while also generating new revenue streams through business messaging and commerce.
The boxing world will be watching closely to see how this unexpected partnership between tech giant Meta and boxing heavyweight Top Rank unfolds and the kind of unique experiences they build together on WhatsApp. This could be a glimpse into the future of how brands leverage messaging apps to engage their fans and customers.
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