MOONTON Games is kicking off 2026 with an aggressive expansion strategy for Mobile Legends: Bang Bang (MLBB) in Thailand. Following a period of dominance where the title topped national gaming charts in October, the publisher is launching a multi-pronged initiative designed to reintegrate Thailand into the global esports ecosystem while heavily investing in local content creators.
Empowering the MLBB Community: A Strategic Partnership
To drive localization and community engagement, MLBB has appointed GuyNgid—Thailand’s most influential MOBA figure with over 9 million followers—as its Regional Strategy Partner. Unlike traditional ambassadorships, this role sees GuyNgid consulting directly on game promotion and content development to ensure the experience resonates with Thai culture.
Wei Guo, MLBB Thailand Country Manager, emphasized that this partnership is central to their “localization with purpose” strategy. To back this vision, MLBB and GuyNgid are jointly investing over 20 million THB in cash rewards. This fund is dedicated to stimulating the creator economy through contests, TikTok programs, and long-term Key Opinion Leader (KOL) partnerships.
The Return of MLBB Giants: MSL Thailand
On the competitive front, MOONTON has officially announced the formation of the MLBB Super League (MSL) Thailand. This new league signifies Thailand’s formal return to the global MLBB competitive circuit, aiming to recapture the glory of 2017 when Thai team IDONOTSLEEP (IDNS) won the inaugural MSC.
The MSL Thailand debut season will feature eight prestigious invited organizations:
- Buriram United Esports
- Bacon Time
- FULL SENSE
- eArena
- SOLYX
- Tenacity
- Hydra
- King of Gamers Club
This lineup includes some of the most storied names in Thai esports, setting the stage for high-level competition.
A Long-Term Vision of Moonton Games
Hao Zhen Siew, Head of MLBB Thailand Esports, described the move not as a new launch, but as a “reintegration.” The goal is to build a sustainable ecosystem that transforms Thailand from a participant back into a global contender. With the 33rd SEA Games recently featuring MLBB as a gold medal event, the infrastructure is being laid for Thailand’s next generation of esports athletes to compete on the world stage in 2026 and beyond.
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