The Asia Cup final may have ended in chaos, but cricket’s next big story begins tomorrow with the ICC Women’s Cricket World Cup 2025. India face Sri Lanka in the opener on September 30, and the tournament is already smashing records off the field. Driven by the success of the Women’s Premier League (WPL), which drew 130 million viewers and nearly ₹120 crore in ad revenues, sponsorship and ad rates for this World Cup have soared to levels never seen before in women’s cricket.
Ad rates touch new highs for women’s cricket
According to a report by Financial Express, there’s a 40–70% increase in sponsorship categories compared to the Women’s World Cup 2022 edition.
| Category | 2022 Edition | 2025 Edition (Est.) | Increase |
|---|---|---|---|
| Title Sponsorship | ₹15–20 crore | ₹25–35 crore | +50% |
| Co-Sponsorship | ₹6–8 crore | ₹10–15 crore | +40–50% |
| TV Ad Rates (10 sec) | ₹1–1.2 lakh | ₹1.5–2 lakh (₹3–3.5 lakh for India games) | +60–80% |
| OTT CPM | ₹250–300 | ₹400–500 | +70% |
Festive-season advertisers are rushing in, with 70–75% of India’s match inventory already sold out. India-Pakistan games, as always, carry a premium and TV slots are fetching 25–35% higher rates, while OTT connected-TV ads are up by 30–40%.
On the field, India’s women arrive as somewhat favourites after Australia. Smriti Mandhana’s blistering ton against Australia which was quicker than Virat Kohli’s fastest ODI hundred has lifted expectations. With Harmanpreet Kaur at the helm, Pratika Rawal’s consistency up top, and Renuka Singh leading the attack, India enter this tournament with both momentum and attention on their side.
For broadcaster JioStar, optimism is high. Nearly 97% of matches are in prime time, with marquee India clashes against Australia, Pakistan, and England all on Sundays. Industry experts believe digital viewership could rise 80% over 2022.
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