The International Cricket Council (ICC) and JioStar have denied and rubbished reports suggesting the two parties are ending the media rights partnership prematurely. JioStar had bought the rights for ICC events in India for the 2024-27 cycle for $3 billion.
Reports hinted that due to heavy losses, the company wishes to pull out and that ICC will have to look for new media rights partners before the 2026 T20 World Cup, which will be co-hosted by India and Sri Lanka.
It was said that ICC will lower the media rights from $3 billion to $2.40 when they announce a fresh tender for 2026–29. Furthermore, it was reported that the ICC approached Sony Sports Network, Netflix, and Amazon Prime Video to take over the deal and service the remaining 2 years.
Prasar Bharati also allegedly showed interest in taking over JioStar. But it turns out, all this was nothing but conjecture.
ICC & JioStar media rights deal to continue as planned
“The International Cricket Council (ICC) and JioStar have noted recent media reports concerning the status of the ICC’s media rights agreement in India. These reports do not reflect the position of either organisation. The existing agreement between the ICC and JioStar remains fully in force, and JioStar continues as the ICC’s official media rights partner in India. Any suggestion that JioStar has withdrawn from the agreement is incorrect,” ICC and JioStar said in a joint statement.
“JioStar is fully committed to honour its contractual obligations in letter and spirit. Both organisations remain focused on delivering uninterrupted, world-class coverage of upcoming ICC events to fans across India, including the ICC Men’s T20 World Cup, one of the sport’s most anticipated global tournaments. Preparations for these events are progressing exactly as planned, and there is no impact on viewers, advertisers, or industry partners. ICC and JioStar, as long-term commercial partners, maintain regular communication on operational, commercial and strategic matters focused on the role the partnership can play in growing the sport,” the statement further read.
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