KRAFTON India today announced that its breakthrough campaign, “The Great In-Game Wedding,” has made history at the One Show Asia 2025 Awards, winning 2 Silver, 1 Bronze, and 4 Merit honors, placing BGMI among the top-performing Indian brands at the festival this year. A first-of-its-kind activation in Indian gaming, “The Great In-Game Wedding” transformed BGMI into a celebratory cultural space by recreating the color, energy, and emotion of an Indian wedding inside the game world.
Designed as a live, social, in‑game experience, the campaign brought players together through rituals, themed challenges, and community-led moments, turning a familiar cultural phenomenon into an interactive celebration that resonated deeply across India. By blending Indian tradition with innovative gameplay and storytelling, the initiative became a landmark moment for KRAFTON India, demonstrating how gaming can drive culture, spark conversation, and expand the creative possibilities of interactive entertainment.
KRAFTON’s “The Great In-Game Wedding” Wins at One Show Asia 2025 Awards
The wins include:
- 2 Silvers – Game Marketing and Interactive Online & Mobile
- 1 Bronze – Design
- 4 Merits – Cultural Impact, Gaming, Print & Promotional, and Public Relations
Hosted by The One Club for Creativity, New York, the One Show Asia Awards are among the most prestigious creative honors in the Asia-Pacific region, celebrating best-in-class work across advertising, design, digital innovation, interactive experiences, and brand storytelling. Standing shoulder to shoulder with global winners, BGMI’s success signals India’s growing presence in the world’s most competitive creative arenas.
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“The concept of a wedding inside BGMI came from our users, and we routinely found couples who met on the game, went on to get married and was heavily celebrated by the fan-base. With the game literally bringing people together, 22feet did a phenomenal job of creating a beautiful experience which can be celebrated by fans and the brand alike. Truly, a campaign to remember” said Srinjoy Das, Associate Director of Product and Marketing, KRAFTON India
“The BGMI in-game wedding is a marriage of the gaming universe with Indian culture. It’s the kind of idea that would resonate stronger with Asian juries, because there are nuances that need to be understood to be enjoyed. The recognition at One Asia is an acknowledgement of the same,” said Rahul Mathew, Chief Creative Officer, DDB Mudra Group.
“The Great In-Game Wedding” reimagined how brands can build culture within games, blending storytelling, community participation, and Indian wedding fandom to create a moment that transcended gameplay and became a cultural talking point. The campaign generated widespread engagement across social platforms, sparked conversation within gaming communities, and showcased BGMI’s ability to merge entertainment and culture in uniquely Indian ways.
These accolades further cement BGMI’s place as a creative leader, not only within gaming but across the wider brand and cultural landscape of the Asia-Pacific region. As India’s biggest mobile game community, BGMI continues to demonstrate how gaming can shape culture, drive narrative innovation, and open new creative frontiers for brands and players alike.
