As the city eagerly anticipates the IPL 2025 season, Mumbai Indians (MI) have unveiled the first phase of their exciting new campaign, ‘PlayLikeMumbai.’ This campaign pays homage to the city’s resilience, fearless attitude, and street-smart cricket culture, which epitomize both Mumbai and its iconic five-time champion team.
Drawing inspiration from Mumbai’s gully culture and resourceful spirit, ‘PlayLikeMumbai’ highlights MI’s key players, from Bhai (Hardik Pandya) and Bhidu (Rohit Sharma) of the gullies to Dada (Suryakumar Yadav), Boss (Jasprit Bumrah), and Bantai (Tilak Varma), who exemplify the city’s drive and determination to succeed. Much like Mumbai, MI plays with flair, grit, and the ability to overcome any obstacle.
Mumbai Indians IPL 2025 anthem
In an unprecedented move, Bollywood’s original Bhidu, Jackie Shroff, joins the Mumbai Indians as their ‘Spirit Coach.’ With his iconic Bambaiya swag and memorable dialogues, Jackie will energize the MI Paltan, embodying the true spirit of ‘PlayLikeMumbai’ throughout the season.
Pure Bambaiya Swag in a Rap Anthem: The campaign features a high-energy rap anthem performed by Mumbai’s own voices—Srushti Tawade, Sambata, and Kaam Bhari. This powerful track captures the raw essence of the gullies, blending street cricket’s spirit with the MI universe—because in Mumbai, cricket isn’t just played; it’s lived.
From Jackie’s impactful dialogues to street-cricket tales and behind-the-scenes fun, ‘PlayLikeMumbai’ has evolved into a movement, infusing the Mumbai Indians’ journey with the city’s raw, fearless energy.
