IPL 2023 LIVE Broadcast: It’s a stalemate between Disney-Star vs JioCinema. After trading blows, Disney-Star has delivered the blockbuster IPL match. In what was the match of IPL 2023, Virat Kohli vs MS Dhoni in RCB vs CSK match registered a record 5.2 Cr concurrent viewership. With that in the wings, Star Sports Network has received a staggering 40.9 crore viewership in the first 29 matches alone, breaking the record of the entire last season. Follow Indian Premier League LIVE Updates on InsideSport.IN.
IPL 2022 delivered a total of 37.2 Cr viewership in 70 games. But this time, riding on IPL fever, Star Sports has received record-breaking numbers for the opening GT vs CSK game with 5.6 Cr concurrent viewership. With MS Dhoni apparently continuing his farewell tour, RCB vs CSK had the second-best viewership number in IPL 2023. A whipping 5.2 Crore concurrent viewers tuned in to Star Sports for the Dhoni vs Kohli match.
IPL 2023 LIVE Broadcast: Star Sports excel
- 40.9 Crore viewers tune on for the first 29 matches.
- With this, Star Sports has surpassed IPL 2022’s total viewership of 37.2 Cr
- RCB vs CSK on April 17 registered a peak concurrent viewers of 5.2 Crore on TV.
- It is second-highest after the GT vs CSK IPL 2023 opener with 5.6 Cr concurrent viewers.
- The highest ever reach in Hindi-speaking markets (27.3 Crore).
- 9.3 crore kids (2-14 years) tuned in — the highest ever for any IPL edition registering 57% growth compared to last year.
- Growth of 24% in TVR in core sports TG.
- Star Sports HD also saw a significant increase in viewership.
- A total of 6.6 Cr viewers tuned in on HD with a three-fold increase compared to last season.
“The highest-ever viewership in the Hindi-speaking markets, premium audiences (NCCS A) and Kids’ demographic (2-14 years) shows that our #BetterTogether campaign, seeking to galvanize familial and community viewing, has hit the mark. We are thankful to the millions of fans who have made Disney Star their preferred destination for a seamless and enhanced experience of IPL,” said Sanjog Gupta, Head – Sports, Disney Star.
Star Sports peak concurrency for opening match. pic.twitter.com/o5fUiKfqLH
— Mufaddal Vohra (@mufaddal_vohra) April 13, 2023
The record viewership has also helped Disney Star record a growth of 24% in TV-Ratings compared to the last edition. The reach garnered for the live broadcast of the first 29 matches is also 3.7 crores higher than the reach of the entire 2022 edition. Disney Star has also received the highest-ever reach across all editions of IPL in Maharashtra, Gujarat, Rajasthan, UP and MP for the live broadcast of the first 29 matches.
The broadcaster has also witnessed a staggering growth in viewership among kids (2 to 14 years) across all editions of IPL. In addition, 9.32 Crore kids tuned in to watch the live broadcast of the first 29 games, an increase of 58.7% over the last edition. Over 25 crore premium audiences from NCCS A & NCCS B tuned in to the live broadcast on the Disney Star Network.
The reach garnered by these two consumer cohorts is the highest across 15 years of IPL, including the covid years. This achievement showcases the growing popularity of the League and the broadcaster’s ability to engage audiences across age groups with high-quality content.
With quality commentary, Star Sports has also wooed the Hindi audience. Over 27.3 crore viewers tuned in to watch the live broadcast in the first 29 games. Furthermore, Star Sports 1 (Hindi) has also emerged as the No 1 channel for the third consecutive week
In addition to the TV viewership records, Disney Star has reached new heights in high-definition (HD) broadcasting. The network achieved the highest-ever HD channel reach, with an incredible 6.6 crore viewers tuning in to the HD broadcast. This number is three times higher compared to last year, demonstrating the growing preference for high-definition sports viewing.
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