Tuesday, May 17, 2022

Xiaomi now hits India market with budget sports shoes

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Xiaomi has stepped past mobile handsets and electronics to tread into Indian sports market.

The Chinese smartphone brand has diversified into sports shoes segment with its India arm – Xiaomi India – with the unveiling of Mi Men’s Sports Shoes 2.

The proposed sports shoes will be available on the company’s crowdfunding platform. The Sports shoe is precisely engineered with 5-in-1-uni-moulding technology that combines five discrete materials making them shock-absorbent, durable and slip-resistant.

Commenting on the  launch Raghu Reddy, the India Head of online sales and category of Xiaomi India said “2019 began on a very exciting note with us having introduced two new categories already. We are delighted to introduce another new offering in our range of lifestyle products – Mi Men’s Sports Shoes 2 which will go live on our crowdfunding platform. We are positive that our new Mi Men’s Sports Shoes 2 will add immense value to our Mi Fans’ lives, offering the best design and performance at an honest price. “

The shoes are crafted from breathable, washable mesh fabric allowing easy machine wash and are designed to allow maximum grip along with high level of abrasion resistance. Regarding sizes, Mi Men’s Sports Shoes 2 available in UK sizes (6 to 11), Europe  (40 to 46) and US (7 to 12).

The Mi Men’s Sports Shoes 2 comes in three colour options – Black, Dark Grey & Blue and priced at ₹2,499. It is available on Xiaomi’s crowdfunding platform from February 6. Shipping begins from March 2019.

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