World Cup 2018 makes opening with over 47 million viewers in 48 hours

FIFA World Cup 2018 - InsideSport

Over 47 million viewers tuned in to SONY TEN 2, SONY TEN 3 and SONY ESPN channels as well as SonyLIV to watch the first four FIFA World Cup 2018 live action.

The FIFA World Cup is known as the biggest and greatest show on the earth and this has been proven with its record-breaking viewership of the tournament in India. The first four matches from the 2018 FIFA World Cup Russia, telecast on SONY TEN 2, SONY TEN 3 and SONY ESPN channels and live-streamed on SonyLIV app & website, broke viewership records across football properties in India in the first two days of the opening week, Sony Pictures Network stated in a Press release.

The FIFA World Cup 2018 in Russia opened with a cumulative reach of 47.3 million viewers in its first 48 hours, while over 41 million viewers followed the World Cup on TV and over 6 million viewers live on SonyLIV. The numbers are derived from BARC, All India, CS2+, live matches, Highlights, surround programming of FIFA World Cup.

The opening FIFA World Cup match between Russia and Saudi Arabia was watched live by 19.3 million people, with Kerala, West Bengal, North East and Maharashtra emerging as the key markets. Interestingly enough, 45% of the viewership was contributed by women. The tournament saw extremely high engagement with an average TSV of 39 minutes.

The viewership of 2018 FIFA World Cup Russia has surpassed all other football properties, both domestic and international in India. Various initiatives taken by Sony Pictures Networks India to ensure exceptional viewing experience has led to the unrivalled success of the first four matches.

The 2018 FIFA World Cup Russia has made an incredible impression in its opening and has established its position as the top football tournament in India. Despite the absence of national representation, the FIFA World Cup rules the hearts of Indian viewers as they support their Doosri Country.

Rajesh Kaul, President, Distribution and Sports Business, Sony Pictures Network India, said: “This is a significant moment for football fans in the country, as we see a tournament with no Indian representation break viewership records. It is truly exciting to be a part of the transformation that this beautiful game is going through in India. Our efforts into ensuring expansive reach through the regional language feeds has yielded excellent results. We are going to keep the momentum going as the tournament picks up pace.”