Sports Business: Walt Disney Company is extremely positive about potential of Sports Content Consumption in India. According to CEO Bob Chapek, the company is extremely bullish about Disney+ Hotstar’s positioning of home of cricket events in India.
Speaking at the Morgan Stanley Technology, Media, and Telecommunications Conference, Chapek said that Star India has a powerful content engine across sports and entertainment. According to Chapek, company is satisfied with the way business has unfolded in India and Southeast Asia.
Walt Disney CEO on Disney+ Hotstar Business –
Chapek said that the platform has a strong and very robust sports portfolio which is driving growth. “The Hotstar business has got 17,000 hours of original programming every year, that we’ve got, which is fantastic. And we believe it’s the ultimate streaming in destinations in Southeast Asia. And in India, it’s the exclusive home for cricket events. And we’re really pleased with the way that that business has unfolded in SouthEast Asia and India.”
Walt Disney CEO on Star India as a broadcaster –
“First, from a broadcaster standpoint, it’s India’s number one broadcaster. India’s one of the few markets in the world, where television viewing is actually up. We’ve got the leading sports portfolio in India, which is, as you know, critically important there. And we’ve got the leading local content engine with Fox Star Studios. So even just from a studio standpoint, it’s a very vibrant business,” he said.
He also spoke about the uniqueness of the Indian market and the distribution tie-ups with local telcos. “Well, it’s really the programming investment in entertainment and sports that we’re making. But at the same time, we realize this is a very unique market. So we’ve got distribution partnerships, Jio in India, and Telkomsel in Indonesia. But it doesn’t even end there. Because the product localizations are absolutely critical here, because there are low broadband speeds, and it’s a mobile-first market. So all that has to be taken into consideration as you sort of create your plan.”
According to Chapek, India is the shining example of the need to be unique and cater to that market.