MILAN – Twitter has announced a partnership with FC Internazionale Milano to promote and monetise premium club content that will be hosted across its official Twitter handles.
With the new agreement, Inter joins Twitter’s Amplify Programme, which enables advertisers to align with brand-safe content from the world’s top publishers in sport, news and entertainment. The collaboration is the latest in Twitter’s partnerships with the world’s leading sports organisations, including other top football clubs in Europe.
Inter fans and Twitter users around the world will have more ways to engage and keep up with the Club on the platform, with content including match previews, interviews with players, behind-the-scenes footage from training sessions and clips of unforgettable moments in Inter’s history.
“This partnership and the entrance into Twitter’s Amplify Programme is a demonstration of how the commitment to digital transformation and the constant desire for innovation are fundamental pillars of our Club.” says Alessandro Antonello, FC Internazionale Milano Corporate CEO. “We are sure that the collaboration with a world-renowned company like Twitter will give added value to our content.”
“We’re delighted to enter this partnership with Inter, a globally celebrated club that uses digital platforms in innovative ways to engage with their community,” says Simone Tomassetti, Partner Manager, Southern Europe, Benelux and Scandinavia, Twitter. “When it comes to sport, Twitter is where fans come together in real time. This collaboration with Inter will fuel even more football conversation on Twitter and offer opportunities for sponsors to connect with what’s happening.”