Tokyo Olympics: Sony launches #HumHongeKamyab campaign for Indian contingent featuring Sonakshi Sinha, Yuvraj Singh and other celebs – Sony Pictures Sports Network and Shri Kiren Rijiju join hands and unveil the #HumHongeKamyab campaign film in support of the Indian contingent at Olympics Games Tokyo 2020.
As we inch closer to the Olympics Games Tokyo 2020, #OlympicsJosh gathers pace with Shri Kiren Rijiju, Hon’ble Minister of State (I/C) Youth Affairs and Sports, joining hands with official broadcasters, Sony Pictures Sports Network (SPSN), to support the Indian contingent traveling to Tokyo with rallying cry #HumHongeKamyab #OlympicsJosh.
To provide the last mile inspiration for the athletes, many luminaries from diverse fields namely Nita Ambani, Sudha Murty, Gautam Adani, Parth Jindal, Yuvraj Singh, Sanjay Manjrekar, Vijender Singh, Farhan Akhtar, Sonakshi Sinha, Boman Irani, Arshad Warsi, Anupam Kher, Shankar Mahadevan Shaan, Anjali Bhagwat, Ali Fazal among others have also joined hands to back the Indian contingent representing India at Olympics Games Tokyo 2020.
Tokyo Olympics: Sony launches #HumHongeKamyab campaign- SPSN is leaving no stone unturned to ensure the country is aware about its athletes who would be representing the country a few weeks from now and make them a household name. As athletes prepare to go on the grandest stage of all and prepare to make our country proud, prominent names from different backgrounds like Bollywood, Sports, Business and more will familiarize the nation of the champions through short promo spots across the network channels. This movement aims galvanize and inspire the country in celebrating the heroes travelling to Tokyo and wishing them the best luck for their success.
Through the campaign, SPSN aims to invoke a sense of national pride and bring the country together as well as inspire both viewers and athletes who are preparing to make their mark on the most prestigious sports event. The various initiatives and campaigns for Olympics Games Tokyo 2020 were conceptualized and created in-house by the SPSN team.