Tata Nexon will replace Maruti’s Vitara Brezza at the Indian Premier League grounds.
Tata Motors has signed a deal with the Board of Control for Cricket in India to be an official partner for the Indian Premier League. A formal announcement is scheduled for Wednesday evening in Mumbai.
As reported by insidesport.co last month, Tata Nexon will drive in to occupy the space vacated by Maruti Suzuki, which had decided to snap its ties with the IPL after having displayed Vitara Brezza vehicles in the IPL venues for two years. Maruti in 2016 had signed a two-year deal with the BCCI to be an on-ground sponsor for the IPL.
The BCCI has earlier announced strategic time out and umpire partners for IPL 2018. Ceat Tyres, the strategic time-out partners for IPL since 2015, has extended the deal by five years, while PayTM has come on board as the Umpire partner.
However, the BCCI this year has invoked a poor response from incumbent partners as brands like Vodafone and Coke have this year decided to not to extend their ties with India’s biggest sporting league.
IPL Chairman Rajeev Shukla, COO Hemang Badani along with Tata Motors’ Passenger Vehicle Unit President Mayank Pareek and Marketing Head Vivek Srivatsa will jointly announce the IPL-Nexon association in Mumbai.