Tata expands Formula 1 presence with Williams Racing tie-up

Tata Communications,Williams Racing,Formula 1 Partnerships,Formula 1,MotoGP

Tata Communications on Wednesday expanded their presence in Formula 1 by becoming a digital partner of Williams Racing.

The Indian company, which provides telecommunications solutions and services, is also working closely with Formula 1 since 2012 and its association with reigning champions Mercedes dates back to 2013.

“The Williams team will use Tata Communications‘ digital infrastructure to enable real-time data transfer between the pit-lane garage at each Grand Prix and the team’s race factory in the UK,” said Tata Communications in a statement.

“This means that even if Williams engineers are thousands of miles apart like during the Melbourne Grand Prix, they’re able to share data and insights, and collaborate on race strategy as if they were in the same place,” it added.

Talking about the association, Claire Williams, Deputy Team Principal, ROKiT Williams Racing, said, “Unlike any other technology company, Tata Communications plays a central role in all areas of F1® – arguably the most challenging technology environment there is.”

“We’ve chosen Tata Communications as our new partner because of its deep understanding of the F1® ecosystem and its unique technology requirements, and the company’s ‘whatever it takes’ attitude to support our team. We know we can trust Tata Communications to deliver at every race weekend, anywhere in the world,” Williams added.

Mehul Kapadia, Managing Director of Tata Communications’ F1® Business and the company’s Global Head of Marketing, said, “Since 2012, Tata Communications’ role in F1® has continued to grow, and we’re incredibly proud to now work with one of the most iconic teams in the paddock.”

“Our aim is to unleash the full potential of digital transformation in live sports by enabling organisations like ROKiT Williams Racing to harness the power of our technology capabilities,” Kapadia added.

Tata Communications plays a central role in not only F1®, but also MotoGP™ and the European Tour. The company also collaborates with other sports, such as football, sailing and cricket, using its networking, cloud, mobility and security expertise to pave the way for new, more efficient ways of working in sports, to enable fans to engage with their heroes in new ways, and to lower the barriers for sports to expand to new markets. Tata Communications has tested in action technologies such as live 360°, Ultra-HD video, and explored how innovations such as the Internet of Things could offer unique data-driven insights for teams and individuals.

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