Tata applies brakes to Prima Truck racing after reaching ‘destination’

Tata T1 Prima Truck Racing - InsideSport

Tata Motors has decided to discontinue the T1 Prima Truck Racing Championship. India’s leading commercial motor vehicle manufacturer claims to have achieved its specific goals set for the event. Executives say the event has served its purpose of enhancing driver dignity; introducing new ways of boosting driver engagement.

Last held in March 2017, Tata Motors’ yearly truck racing spectacle – the T1 Prima Truck Racing Championship – has now been officially discontinued. Autocar India had reported about the move last year in August last.

Conducted at the Buddh International Circuit (BIC), Greater Noida under the aegis of FIA and FMSCI, the T1 Prima Truck Racing Championship featured purpose-built Tata Prima race trucks, which underwent a host of performance upgrades across the four seasons for which it was held. The latest season saw introduction of the most powerful made-in-India truck, which had 1,040hp on tap.

Tata Motors has now introduced various new initiatives to boost their motivation, states an Autocar India report, quoting Girish Wagh, Head, Tata Motors Commercial Vehicle Business Unit.

The automobile major now aims to strengthen its commercial vehicle business, which is re-emerging from a decline in sales. The company’s commercial vehicle sales have registered a 23.17% year-on-year growth to 3,76,456 units in the 2018 fiscal. This has resulted in Tata Motors commercial vehicle market shares registering a minor upswing to reach 43.95% as against 42.80% during the corresponding period last year.

Tata Motors is now offering incentives such as an attractive insurance policy for truck drivers and scholarship for their kids. “We’ve come up with an insurance policy for the driver and it is also transferrable with the change in driver,” the magazine has reported Wagh as saying. “In an unfortunate case of accident, the insurance policy will not only take care of the driver but also his family.”

The company is also offering a scholarship programme for the meritorious children of drivers under its ‘Sampurna Seva’ scheme.

Other initiatives that the carmaker is taking towards enhancing driver dignity include driver training and setting up of aaram kendras on major routes. These kendras are equipped with facilities to help drivers rest after long journeys.