Nielsen • InsideSport
Tuesday, October 26, 2021
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US consumer, sports research firm Nielsen up for sale again

Nielsen is up for sale yet again. As the leading US consumer, sports and television ratings research firm has reignited its bid to find a...

Global interest in women’s sports on the rise: Nielsen Report

The Nielsen report that 84% of sports lovers are interested in women’s sports will excite the sports industry – the media rights holders, brands,...

Sponsorship valuation tool launched for esports streaming on Twitch, Youtube

Nielsen Holding-owned SuperData Research, a digital games market intelligence provider, has announced the launch of SuperData ARENA, an ‘industry-changing’ media measurement tool to provide...

NFL set to make $2.3 billion from legalised betting: Nielsen

The National Football League (NFL) could potentially add over $2.3 billion to their revenues from the expected boom in US Sports gambling. The windfall...