JioCinema
Viacom18 dethrones Disney-Star to become India’s No 1 sports destination
Sports18 and JioCinema are now new home for India Cricket home matches for the next five years and with that Viacom18 has edged Disney-Star to become No 1 sports destination.
![JioCinema TRUMPS Star Sports! Digital overtakes TV as preferred destination to watch IPL 2023, IPL 2023 LIVE Broadcast, Indian Premier League 2023, Jio vs Star, IPL 2023 LIVE Broadcast: JioCinema has trumped Star Sports as digital has overpowered TV as the preferred destination to watch TV as per Data.ai and BARC data. During Indian Premier League 2023, streaming platform JioCinema saw an average daily viewing of 97 million, outpacing TV viewership, which was at 93 million [BARC 2+ | Period: 15th Apr to 5th May].](https://www.insidesport.in/wp-content/uploads/2023/05/Untitledsdfdsgfdhh.jpg?w=270&h=169&crop=1)
