T20 World Cup Anthem: ICC theme song ‘Live The Game’ feat Virat Kohli now available on streaming platforms- check out

T20 World Cup anthem: ICC launch theme song Live The Game; Virat Kohli, Kieron Pollard feature
T20 World Cup anthem: ICC launch theme song Live The Game; Virat Kohli, Kieron Pollard feature

T20 World Cup Anthem: ICC theme song ‘Live The Game’ feat Virat Kohli now available on streaming platforms- The T20 World Cup themes song featuring Virat Kohli, Rashid Khan, Kieron Pollard and Glenn Maxwell is available on all streaming platforms. Official anthem of the ICC Men’s #T20WorldCup 2021 is now available across all streaming platforms,” said a tweet post from the official Twitter handle of the T20 World Cup. 

The anthem is available on streaming platforms like Spotify, Apple Music, Gaana, on digital platforms like Facebook, Instagram, radio platforms such as Radio Mirchi FM, City FM, CRBT platforms like Jio, Vodafone, and short format apps like Takatak and more.

T20 World Cup Anthem: ICC theme song ‘Live The Game’ feat Virat Kohli available on streaming platforms- check out

Last month, the organisers of the ICC T20 World Cup had officially released the T20 World Cup anthem. Titled Live the Game, the theme song is composed by India’s renowned music composer Amit Trivedi and features avatars of Indian captain Virat Kohli, Afghanistan’s Rashid Kham, West Indian skipper Kieron Pollard and Australian ace Glenn Maxwell.

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T20 World Cup Anthem: ICC launch theme song ‘Live The Game’, features Virat Kohli, Kieron Pollard, Maxwell & Rashid Khan

T20 World Cup theme song: The film showcased young fans transported to the exciting world of T20I cricket, playing with their favourite players, all to a peppy soundtrack composed by Amit Trivedi that had the players grooving through the week. The avatar animation featured a brand-new broadcast technology that blends both 3D and 2D effects – it involved a production team of over 40 people, including designers, modellers, matte painters, animators, lighters, and compositors.

Launched in collaboration with ICC’s global broadcast partner Star Sports, the film premiers worldwide across ICC, BCCI, and Star Sports’ social media handles. The video is also available to download on the ICC Online Media Zone, ICC release stated.

“There is something magical and special about putting on the West Indies jersey and stepping onto the field. This upcoming ICC Men’s T20 World Cup will give us more special moments. We know our fans will be fully engaged, watching, and supporting and we want to give them plenty to cheer about. I’m excited about the magic moments ahead”, said West Indies captain Pollard.

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Glenn Maxwell meanwhile can’t wait for the tournament to get started. “The ICC Men’s T20 World Cup is going to be one of the toughest and most exciting on record. There are so many teams that could take the trophy and every game will be like a final. We can’t wait to get started knowing the calibre of players we have, “ he said.

Claire Furlong, ICC General Manager, Marketing and Communications said: “We are excited to be launching this film ahead of the ICC Men’s T20 World Cup 2021 which is so different to anything we have delivered before. Cricket has more than a billion fans around the world, and we wanted to put our young fans in the heart of the action alongside their heroes and allow them to live the game. Partnering with Star Sports and Amit Trivedi to create the animation and music for the campaign has given us a wonderful opportunity to celebrate the fact that India are our hosts despite the event being staged in Oman and the UAE. I hope cricket fans enjoy watching and listening to this as much as we enjoyed creating it.”

Commenting on the campaign launch, Dhiraj Malhotra, Tournament Director, ICC Men’s T20 World Cup said: “We are looking forward to hosting a spectacular tournament in the UAE and Oman and are working very closely with the ICC, ECB and Oman Cricket to keep it safe and entertaining for all. This tournament film is an invite to all our fans to come by and witness a top-class global sporting event and come live the game that we all love, with us.”

Sanjog Gupta, Head — Sports, Star and Disney India, said, “The association with ICC to co-create the campaign for the ICC Men’s T20 World Cup #LiveTheGame was an opportunity to create a compelling invite for young viewers around the world. Our creative team, at Star Sports, has collaborated with award-winning talent from across the globe and brought to life the animated anthem that flags off fans’ journey towards the tournament.”

He added, “Fans’ expectations from sporting experiences are evolving and we believe the future lies in personalised and immersive engagements across multiple touchpoints and varied platforms. The theme, sound and look of the campaign strive to connect with young fans who no longer want to just watch but #LiveTheGame. It also signals our commitment to a new era of Cricket experiences.”

T20 World Cup Anthem: ICC theme song ‘Live The Game’ feat Virat Kohli available on streaming platforms- check out

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