Gayatri Yadav, Star India’s president and head consumer strategy and innovation, has reportedly put in her papers. She will be moving out of India’s leading television broadcast company next month to set up her own business venture.
A Disney spokesperson is reported to have confirmed the development. “Yes. This is to confirm Gayatri, who has had a long and fruitful association with Star India, is moving on. We wish her all the best in her new venture,” Indiantelevision.com has quoted a Disney spokesperson as saying.
A master’s degree holder from the Indian Institute of Management, Calcutta, Gayatri was responsible to drive Star group’s future growth on the back of brand and marketing strategy and big data and analytics.
Gayatri had joined the Star India network in 2011 as marketing head. She is credited with Star’s landmark campaigns and shows like the launch of Satyamev Jayate, the refresh and expansion of Star Sports, marketing launch of its streaming service Hotstar and crafting the Nayi Soch brand plan on Star Plus, the television news website has reported.
She has also successfully driven Star India’s nation-wide extensive marketing endeavour to announce new channel pricing and packs under TRAI’s new tariff regime much before the competitive channels.
Before joining Star India as Executive Vice President Marketing & Communications in April 2011, where she was promoted as president consumer strategy & innovation in November 2016, Gayatri in her marketing career spanning two decades has also served at Procter and Gamble and General Mills.