Sports Business : The Walt Disney Company has promoted Sudhir Shukla as Head of marketing- Sports. Shukla now will be heading marketing for the entire sports portfolio at Star Sports. Shukla has successfully delivered ICC Cricket World Cup 2019, IPL 2020 campaigns for Star Sports in his past role.
Shukla has been associated with the company for over four years. He joined the company in 2016 as VP and Head- Marketing & Brand Strategy. Later on, he was elevated as Senior Vice President- Cricket.
Prior to joining Star, Shukla was working with Mondelez International as head- modern trade, CSD and away from (NCD) channel. He was associated with Mondelez for over 10 years.