The recently crowned La Liga champions Real Madrid is once again named as the most valuable football club brand in the world. Though, due to the damage caused by the COVID-19 pandemic, the value of the brand has fallen 13.8 percent to 1.419 billion euros, but still Real retained the top spot.
According to the Brand Finance Football 2020 study, Lionel Messi’s Barcelona is the second most valued football club after Real Madrid. Barcelona is just ahead of Premier League clubs Manchester United & Liverpool
“Today two Spanish brands from the football world show off the Spain brand, Spanish sport is undoubtedly a source of pride for Spaniards and shows the power of our nation,” said Teresa de Lemus, managing director of Brand Finance.
Liverpool are closing in on Manchester United as England’s most valuable football club after their Premier League title triumph, according to the latest edition of the Brand Finance Football Annual.
The Reds are up to fourth in the worldwide rankings, with their value rising by six per cent to £1.143billion (€1.262bn), just £47million behind Manchester United’s £1.190bn valuation – which represents a drop of £143m on the previous year and a fall to third in the rankings.
However, both PREMIER League clubs are some way behind leading LaLiga duo of Real Madrid and Barcelona.
The results show that Real Madrid could improve in the future after winning LaLiga Santander this year and having grown their commercial operations with the launch of an innovation brand, Real Madrid Next, focused on technology.
Los Blancos have also taken advantage of social media to increase engagement of their fans, such as through the creation of the paid channel Madridista Nation.
Barcelona have managed the crisis better in terms of brand value with an increase of 1.4 percent which takes it to 1.413 billion euros, just six million euros behind their eternal rivals.
Problems caused by internal politics have come to light, but they have accomplished their objective of a billion euros in annual revenue in part thanks to licensing and merchandising.
The club has also taken on new approaches such as an innovation centre and investment fund for technological and sporting projects across the globe, while also developing their stadium as Camp Nou prepares for innovation rights with stadium sponsorship for 200 million euros.
All Spanish brands improved their ranking behind Real Madrid with Atletico Madrid in 13th, Sevilla in 32nd, Valencia in 36th, Athletic Club in 40th, Villarreal in 44th and Real Betis in 50th.