Sports Business: Manchester City named the most innovative sports team of the world

World’s most innovative Sports teams list: Premier League and European Soccer giants Manchester City have been named as the most innovative sports team in the world by research and market intelligence firm Sports Innovation Lab. City pip Spanish soccer champions Real Madrid to top spot, with Premier League Arsenal third. La Liga giants Barcelona and German soccer champions Bayern Munich round out the top five.

The Top 25 Most Innovative Teams in the World list is part of Sports Innovation Lab’s latest report, in which the global sports research firm recounts the unprecedented challenges for the sports and entertainment industry, uses a data-driven methodology to generate the list of top teams, and outlines the path forward. The list features teams across several global football leagues, the National Basketball Association, the National Football League, and Major League Baseball.

“The global pandemic hit the sports industry with tremendous force in March and as a result, it changed the entire business landscape as we formally knew it,” said Angela Ruggiero, Co-Founder and Chief Executive Officer, Sports Innovation Lab. “In order to continue growing and flourishing in this new reality, organizations must be nimble by embracing the most innovative operations and adapting to the Fluid Fan. With this list, we’re celebrating a group of trailblazers who have continued to drive their businesses forward, despite these unprecedented circumstances.”

Sports Innovation Lab drew the list from the ten most lucrative sports leagues. Eligible teams were assessed across three categories: revenue diversification; organisational agility; and technology alignment. More than 8,000 data sources and in excess of 150,000 market signals were analysed by Sports Innovation Lab’s proprietary technology to determine the ranking.

“Our team of analysts masterfully identified patterns of success among the world’s most nimble and well-prepared sports organisations,” said Josh Walker, Sports Innovation Lab co-founder and president. “Our ongoing daily research and guidance will help the industry in charting the journey ahead.”

Full list:
Manchester City (Premier League)
Real Madrid (La Liga)
Arsenal (Premier League)
Barcelona (La Liga)
Bayern Munich (Bundesliga)
Manchester United (Premier League)
Golden State Warriors (NBA)
Paris Saint-Germain (Ligue 1)
Juventus (Serie A)
Sacramento Kings (NBA)
Liverpool (Premier League)
Philadelphia 76ers (NBA)
New England Patriots (NFL)
Green Bay Packers (NFL)
AS Roma (Serie A)
Borussia Dortmund (Bundesliga)
Tottenham Hotspur (Premier League)
Toronto Raptors (NBA)
Seattle Seahawks (NFL)
Chicago Cubs (MLB)
Los Angeles Clippers (NBA)
San Francisco 49ers (NFL)
Cleveland Cavaliers (NBA)
Atlético Madrid (La Liga)
Schalke 04 (Bundesliga)