Sportradar Michael Jordan – Michael Jordan investments: Basketball great Michael Jordan will increase his investment in Sportradar Group AG and will serve as a special adviser to the company’s board. After the announcement company’s shares rose 3.4% in extended trading. Switzerland-based Sportradar went public last week via the initial public offer route after abandoning plans for a merger with a special purpose acquisition company earlier this year.
The Sportradar role for Jordan is similar to one he also has with DraftKings, where he is also a special advisor and investor. In addition to his role with the Hornets, Jordan’s various sports industry activities include his ownership of motorsports 23XI Racing.
“I invested in Sportradar years ago because I believed in the vision and passion that Carsten and the rest of the team had for transforming the sports technology industry,” Jordan said. “I am looking forward to having a formal role with the company as it begins its next chapter.”
Sportradar Michael Jordan: Basketball great Michael Jordan ups equity stake in Sportradar, also advisor to BOD
Sportradar Michael Jordan – Michael Jordan investments: The company did not provide details regarding Jordan’s increased stake but said his advisory duties will revolve around the U.S. market, product development and marketing activities.
Jordan, a six-time NBA champion with the Chicago Bulls in the 1990s, was an early investor in Sportradar. He also joined sports-betting firm DraftKings as a special adviser in September last year.
Sportradar provides software, data and content through subscription and revenue share arrangements to sports leagues, betting operators and media firms. Its customers include DraftKings, Twitter and ESPN.
The owner of the NBA’s Charlotte Hornets, a six-time league champion while a player for the Chicago Bulls, and widely cited as the greatest player in league history, Jordan is also now becoming a special advisor to Sportradar’s board of directors.
Sportradar Michael Jordan – Michael Jordan investments: In the new role, Jordan will provide the company’s board and management with guidance and strategic counsel, focusing on the United States market along with product development, marketing, and other key business initiatives.
“Not only is Michael Jordan one of the most iconic sports figures of all-time, but he is a legendary leader who believes in Sportradar’s mission to enhance fan engagement through our fully integrated technology and services platform,” said Jeffery Yabuki, Sportradar chairman of the global board of directors. “We are thrilled to have Michael contribute to Sportradar’s business efforts moving forward.”